Digital Marketing Services and Content Outsourcing Philippines

Why Hire SEO Content Services for Your Business?

As organic search is the most common way for people to find and access online content, SEO (search engine optimization) has become one of the leading tools for business owners to increase their website traffic. You might be one of the many business owners who constantly look for ways to increase your chances of selling your products or services to a larger audience, so you might as well consider SEO to help your business grow.

With SEO being a great strategy to increase your business’s internet visibility, organic search, and traffic, you will also need a helping hand from experts in the field. However, you don’t need to worry about this as there are various SEO content services you can avail yourself of from SEO content writing experts to help you improve your website’s appearance and positioning in organic search results.

The Content Experts PH specializes in content SEO services for professional services and all types of businesses, including eCommerce. Email us to begin working with us today.

What are SEO Content Services?

When almost everybody is online, generating online content is one of the best strategies to promote website traffic and brand exposure. We’re talking about entertaining, engaging, and helpful content that boosts search rankings and audience trust.

However, quality website content takes time, effort, and knowledge. Writing is hard; hiring a full-time writer who can often create quality, engaging, and relevant content isn’t in the budget. This is where SEO content writing experts specializing in all facets of the industry come in handy. Availing SEO content services can be the most convenient and strategic move a business owner like you can make to help expand your business. Engaging teams of skilled, professional SEO writers can produce high-quality material at a reasonable price.

What do SEO content writing experts do? SEO isn’t just about stuffing material with keywords and hoping for the best. Instead, it’s about understanding the consumers’ search intent, which is usually to solve a problem – and this is where your business comes into play.

SEO content solutions include various strategies to ensure that your business can have a better chance to stand out among any other competitors. One strategy is keyword research. This reveals what keywords consumers search for related to your products and services. From there, they will write your content based on this research, and it would be easier for consumers to find your products or services with a simple cursory search.

Moreover, they also strategize how to increase your website traffic through search engine rankings. This content strategy will help you create a plan that guides customers from finding your website to availing of your products or services. This means they may generate material to turn website visitors into paying consumers.

Furthermore, some SEO content solutions involve on-page SEO. They will upload your content and make sure it’s SEO-friendly. They will optimize URL, title tag, images, meta description, categories, and tags to improve your search rankings.

Lastly, as they develop your content for you, some SEO content writing experts will also keep track of your search engine rankings and your backlinks, website traffic, and leads coming through your website with a look at SERPs (search engine results page). From here, you can alter your plans for your website based on what works and what doesn’t.

How Do SEO Content Services Benefit Businesses?

Now that you understand SEO and website SEO content services, it’s time to understand how availing of such services can benefit your business.

The benefit of SEO content services is primarily about putting your website out there. Indeed, growing your business’ exposure and awareness is one of the primary goals in any promotional or marketing campaign because starting a business is no easy task. A website is essential in increasing your company’s visibility because billions of individuals are online. You can accomplish this goal and increase website traffic with website SEO content services. It makes your website more noticeable and facilitates finding you online. As a result, more people are aware of your website, encouraging them to visit and avail themselves of your products or services.

It’s also integral for your business to build trust from consumers. The authority of your brand can also be increased using SEO. A website that ranks high in search engine results pages is often seen as high quality and reliable by search engines, enhancing your business’s credibility. Also, you’ll get the most traffic if your website appears first in search results, as there will be an increase in website link clicks.

This won’t succeed right away, though. Your time and effort will be needed for this. To establish your reputation over time, you must provide your users with a good user experience which SEO content experts guarantee.

With this, business owners, with the help of SEO, should develop a quicker, easier-to-use website. Although most people still adhere to the outdated notion of SEO, believing that it simply involves optimizing for search engines, SEO today also involves enhancing user experience.

Well-organized, spotless, and clutter-free websites encourage casual visitors to stay longer, lowering bounce rates and boosting page views. Similarly, highly relevant content keeps your consumers satisfied because it increases the likelihood that they will find the information they need on your site, including answers to their inquiries and solutions to their urgent problems.

If done correctly, on-page SEO makes your users happy, which also makes search engines happy because they love to provide their visitors with good quality content.

Moreover, SEO produces long-lasting results. Many businesses fail their SEO attempts because they lose patience while waiting for results. As a result, many business owners and professionals give up and switch to another campaign. You need to note that SEO takes time and is not an overnight success. Unlike other marketing strategies where you can see results abruptly, SEO is a low and steady process. Once momentum has gained, your online presence and visibility can last months and years. The more you put into content SEO, the more results you’ll gain.

Lastly, availing of SEO content services is cost-effective. Marketing campaigns can be costly and incur additional expenses, far different from SEO as it does not cost anything. Search engines constantly crawl your website, boosting its essential information and assisting you in naturally attracting new clients. Utilizing SEO is one of the most cost-effective methods to build your brand. You have to shell out initially by hiring an SEO agency or individual, but its long-lasting results will save you money in the future. Through SEO, your brand will be in the right place at the right time when people are searching. This makes the chances for your business to succeed higher and would give you a relatively faster return on your investment.

The State of SEO in 2022

As Google acknowledged, consumer behavior has permanently shifted. 92% of internet searches as of June 2021 take place on Google-owned websites. Additionally, they favor handling most of the purchasing process independently. For instance, Statista discovered that 60% of people do online brand research before making a purchase, and this procedure has never been trickier.

Consumers begin the procedure by using Google to research their issues. Some people also ask about possible solutions. Before reaching out to a company, people assess the alternatives based on reviews or social media hype. But this occurs after they have used every available informational resource. Therefore, being in their search results is your only chance to get their attention and have them take you seriously.

We see how SEO content services have always been integral to attracting consumers to any online business. However, SEO trends are ever-changing. To keep up with the pace, following the recent trends in the market is crucial to ensure that your SEO strategies are practical and drive more and more people towards your business. So, considering the 2022 SEO trends when creating content for your website makes a lot of sense. Some of the 2022 SEO trends are the following.

Artificial intelligence

People’s interactions with internet information have changed due to AI (artificial intelligence). So this year, AI became an essential player in the SEO game and is predictably one of Google SERP’s main ranking elements.

The main issue is how to strategically direct content to outperform an AI program. Users’ experiences are considered one of the key ranking variables, although Google has never revealed the inner workings of its algorithm. However, it would still be good and safe to generate well-organized and helpful content to grab the target audience as you sit to reevaluate your SEO goals.

Long-Form Content

Long-form SEO-friendly content with at least 3,000 words will produce better results, according to the SEO content services trend for 2022. Therefore, if you haven’t started planning to produce high-quality long-form content, it’s time to do so. This will improve the search engine rankings of your material. However, remember that long-form content can be a little heavy for your audience. Therefore, you must adjust your content and divide it into small sub-sections to improve its scannability and readability, especially on mobile devices.

Mobile Compatibility

Another game-changer for SEO content services is the content’s mobile compatibility. You can ask a WordPress designer about this. Optimizing the website and content for mobile devices has increased significantly since Google introduced mobile-first indexing in 2019. The conclusion is that search engines prioritize the mobile version of a website when determining its ranking because it is regarded as the principal version rather than the desktop version. Therefore, optimizing the content while considering the website’s mobile usability is crucial.

Meet The E-A-T Principles

The importance of content quality as one of the main ranking variables has been emphasized by Google time and time again. However, markets frequently ponder what “excellent content” is. In addition to adhering to the EAT (expertise, authority, and trustworthiness) principle, high-quality material is instructive, valuable, and engaging. According to Google, the EAT principle is the criteria used to judge whether a piece of material is of high quality. Therefore, while creating content for your website, you must be conscious of these.

Types of SEO Content Services

SEO Copywriting

SEO copywriting services are a specialized type of online writing that concentrates on optimizing webpage copy by focusing on keywords at specific densities and frequencies. These key phrases are the ones that your target audience uses to search for the information they need. In addition, these key phrases help the leading search engines, such as Google, determine the website’s topic and provide relevant search results. In other words, SEO copywriting produces text for web pages relevant to search engines and simple to find.

SEO copywriting is vital as the quality and relevancy of information for search queries are now the factors that search engines pay the most attention to. Website content has evolved to be the most crucial ranking factor for Google.

Therefore, SEO copywriting must be able to improve a website’s place in the natural ranks and raise online traffic in addition to producing fascinating content that people appreciate.

At this point, expert SEO copywriting services are necessary. SEO-optimized content aids search engines in locating only relevant web pages as opposed to regular content. By achieving higher positions on Google, it boosts the visibility of your website.

Blogging

Another SEO content service is blogging, also known as blog SEO. This is writing and optimizing blog content for search engines like Google. Keyword research, content creation, on-page SEO, and link development are typical blog SEO responsibilities.

You cannot simply write any blog post and anticipate receiving thousands of Google visits. That is not how it operates. Instead, you must conduct your research and write your blog posts with SEO in mind if you want to have the highest chance of ranking, just like any other SEO content.

Accomplishing a successful blog SEO also requires effort and extensive consideration of how SEO works, keeping in mind the following strategies: finding a keyword, verifying search intent, picking a successful format and angle, creating a data-driven plan, and finally, writing the blog.

Product Descriptions

Consumers online are looking for products or services that meet their needs. They may easily contrast an online product or service with the one that is offered at the store that is closest to their place of business or residence. It is that simple, thanks to the internet.

However, a product or service page’s user-friendly attribute in online shopping is about consumer convenience. Through SEO content services, you can create content optimized for consumers’ requirements, expectations, and typical reading habits. However, the copy description of your product may become less engaging for users when you start writing solely for search engines.

Creating an SEO-friendly product description is crucial as every search engine functions as a directory of websites. Search engines also monitor thousands of websites concerning a search query. It frequently assesses a web page’s originality, uniqueness, and relevancy to assist users in finding relevant websites at the top of the SERPs. Therefore, you need an SEO-friendly description for your product or service page if you want your business to appear at the top of the search results

Learn How to Self-Publish a Book This Year

Every year, more and more authors are getting interested in gaining creative freedom and a larger share of royalties for their written works. They want to learn how to self-publish a book this year or shortly.

The Content Experts PH offers book consultancy, novel editing, book editing, book design and layout services, and eBook writing, too. Email us today for a quote.

If you’re one of them, you might consider self-publishing which accomplishes just that while giving yourself the best chance of succeeding. Curious about how to self-publish a book this year?

Let’s go through all the essential aspects of self-publishing a book with just seven easy steps.

1. Write A Strong Book to Be Self-Published

How to self-publish a book?

Whether you’re a traditional publisher or an indie author, the success of your print book or eBook depends on whether readers will enjoy it enough to recommend it to others. While there is no formula for generating adored bestsellers, here are several approaches that can assist you in writing a book that will perform well in the market.

Don’t Tire of Writing a Lot

Famous authors never came to what they are now without writing hard. They keep writing every day. Having your twelfth work explode is better than having the same happen to your first published title. The point here is you want to develop quality work over time, which often means you need to work continuously no matter how tiring it seems. Patience is important. Remember that all kinds of publishing fall under the rubric of the marathon. They’re never sprints.

Keep Going, Even If You Have Difficulties

In the middle of writing a book, authors always find themselves having trouble overcoming the ups and downs of the writing process. Some get tempted to quit, but with the proper discipline and determination, overcoming barriers throughout the entire writing course would be just a piece of cake. There are infinite ways to keep writing even when things get tough. But, first, you must keep going and remember that you have a tale to tell.

2. Proofread and Edit Your Manuscript

The term “editing” involves a wide range of activities. It can range from rewriting an author’s first draft to the final proofread before a book’s release. This section outlines how we recommend editing your book in your quest to find out how to self-publish a book.

Attempt To Self-Edit as Much As Possible

The time of an editor is money — your money. So please ensure you do everything you can for your work before handing it off to a professional, or you’ll pay an editor to fix minor errors.

For novelists, this means going through several drafts to smoothen the story and characters. For nonfiction, this entails sharing the manuscript with a focus group and rewriting it based on their feedback.

Let A Professional Assist You in Crossing the Finish Line

Once you’ve gotten as far as you can with your book on your own, it’s time to enlist the help of another set of eyes. Finding your ideal editor is easier now than ever, and this has been a recommended practice for authors learning how to self-publish a book. But before diving too deep into the editing abyss, it’s crucial to understand the different kinds of editors and what each does.

Critique of a manuscript

This is a comprehensive review of your written work. It considers narrative voice, storyline, and character development, among other factors. In addition, editors provide suggestions on issues that will help improve your overall tale in this assessment form.

Comprehensive edit

A comprehensive edit addresses structural issues (much like a manuscript critique) but also includes a line edit, which examines writing style and language in greater detail. An editor concentrates on using language to communicate your tale to a reader during a line edit.

Copyediting

This is frequently confused with a line edit, but the two steps in the editing process are very different. First, a copyedit examines the text for technical flaws, such as spelling, grammar, and punctuation errors, as well as internal inconsistencies.

Proofread

The editing process ends with this step. A proofreader looks for any awkward page breaks in the final copy of the manuscript (usually after typesetting), and they may also do some light copyediting.

Okay, now that your manuscript has been polished, proofread, and edited, it’s time to ensure that your book looks as lovely as it reads and still follows through with the essentials of self-publish a book.

3. Create A Reader-Friendly Book Cover

Whether featured as a marketing tool or thumbnail on retailers like the Kindle store, self-published writers rely heavily on custom book covers for sales. However, don’t forget to put as much effort into the interior design — the layout of content and graphics on the page. In short, you must invest in digital and print book design and layout, too!

Interior Design

Although interior design may not appear to be the fascinating aspect of the design process, producing a professionally produced book is required. Typesetting, often known as book formatting, contains “rules” for widows, orphans, hyphens, and other features in a book to make it more readable. The goal is to create the perfect reading experience.

Book Cover Design

The book cover should entice the reader to read the story. It should show what the book is about without giving too much away, similar to how the book title does but with pictures. Creating a reader-friendly book cover design aims to persuade your reader to pick up the book. This would serve as bait to catch in your web of literary magic. It must appeal to human emotions such as excitement and curiosity.

4. Decide on A Book Format

Self-publishing a book includes ordering a print run and paying for thousands of copies in advance. As a result, you’d usually have copies you couldn’t sell. Modern publication, thankfully, has brought straightforward remedies to this dilemma.

Print on Demand

Authors can upload their books to a printing firm using POD (print on demand). Individual copies are churned out as and when purchased by POD’s service. Although the cost per unit is higher than traditional publishers’ printing procedures, the lack of risk makes this the favored alternative for authors learning how to self-publish a book.

Kindle Direct Publishing (KDP) and IngramSpark are the world’s two most extensive POD services, offering equivalent products at comparable prices. First, however, it’s worth looking into the possibilities to determine which one is best for you and your book.

eBooks

An author in the process of learning how to self-publish a book under KDP thrives on book sales on the Kindle store. After all, KDP offers the most considerable royalty rate, attracting authors who want to publish for a profit. Many authors also use ghostwriters and eBook writing services if they no longer have time (or energy) to produce new content for existing, successful brands.

Audiobooks

Audiobooks have stayed popular over the years, and self-published authors who have invested in them have reaped the rewards. Audiobooks are usually issued after print or eBooks. It’s rare for a book to be released in audiobook format first. They’re an excellent method to build your backlist, especially if you’re starting a new book.

5. Pick A Platform for Self-Publishing

When determining where (or via which firm) you’ll sell your book, Amazon’s Kindle Direct Publishing is the easiest and most popular option for self-publishing authors as it allows you to submit your book and list it for free. Then, readers can purchase the eBook or have a print edition printed at the stroke of a button.

Getting a Glimpse of Amazon’s KDP

There are various ways Amazon’s KDP could help you how to self-publish a book. It has revolutionized the publishing industry by allowing authors to make it easier to publish a book and build a long-term book company. Here are some perks of self-publishing a book via Amazon’s KDP:

Widespread availability. Because Amazon’s platform is so large, authors may reach audiences worldwide, including the United States, Europe, and Japan.

Increased royalties. Authors can earn higher royalties through Amazon than they would through traditional publishing organizations. Depending on the book you sell, royalty payments on Amazon can be as high as 60%.

Authorship rights. Although you publish your book on KDP, you keep the rights to it thanks to Amazon’s non-exclusive agreement.

Quick time to publish. Traditional publishing typically takes a long time to bring a book to market. The KDP publication procedure is relatively speedy on Amazon’s platform.

There is no inventory. The days of authors having to buy printed copies of their books in advance to sell them are long gone. Print-on-demand technology allows books to be printed as soon as they are ordered.

6. Take Charge of Book Promotion to Increase Sales

Apart from creating and going through how to self-publish a book, the stages outlined above can be accomplished in an afternoon of planning and research. However, when it comes to self-publishing marketing or marketing a book online, things get a little more complicated.

There are many effective methods ways to promote your books, such as automated mailing lists, price promotions, and online advertising.

Start Promoting Your Book

Make sure your Amazon eBook metadata is correct. Metadata is an abbreviation for “information about your book.” Think about it before you publish since you can set the metadata when you put up your book using Amazon’s KDP interface. The most basic way to optimize your metadata is to make sure that your book’s description is at least a hundred words long and includes genre-specific phrases that people could search for. If you’re stumped for ideas, use the if…then formula: “if you like action and adventure, you’ll appreciate this book” or “if you loved The Maze Runner, you’d love this novel.”

Moreover, before selling your book on Amazon, get some reviews. The importance of reviews in selling a book cannot be overstated. If your book happens to have no reviews, some readers will entirely disregard it because there are always five other books to select from. It’s challenging to gain the first early reviews, but don’t give up; whatever you do, don’t cheat because Amazon will find out. Instead, you may gently request that people evaluate your book; it just takes patience and determination.

It’s all about rankings on Amazon when it comes to sales: The higher your book’s ranking on Amazon’s popularity charts, the newer readers will find it.

Nobody truly comprehends how exactly how Amazon’s ranking system works, but we know that it’s closely linked to sales volume over short periods. This means that to climb the ranks, you must sell a large number of copies in a short period. You can’t hack’ Amazon’s algorithm, but you may create a successful marketing strategy by understanding that high sales volume leads to higher rankings.

And lastly, take a 48-hour blitz marketing plan for your book. We know what you’re thinking after the last tip: How do you sell so many copies of your books in such a short amount of time? This is where the “stacking” method comes into play, which entails preparing many promotional chances for your book simultaneously. Many writers use platforms like Freebooksy or Bargain Booksy to promote their books during a free or discounted price promotion to boost sales. Readers that subscribe to these sites are always looking for good deals; if your title appeals to them, many will download it.

So far, we’ve tackled how to self-publish a book — from writing it to editing and designing it, organizing its launch, and expanding your marketing efforts. You now have sufficient knowledge to proceed with self-publishing your book.

7. Self-Publish the Book and Sell It Through Internet Retailers

Now that you’ve completed the project and received all the essential feedback from reviewers, you’ve summoned all your courage and pulled the trigger: congrats, you already know how to self-publish a book! So, what’s next for you now that your book is out there in the world is finding its devoted readers.

Aside from doing the promotional works mentioned earlier, in finding devoted readers, consider the last book you read: why did you choose to read it? How did you come upon it? Did the author send you a message and ask you to buy their book, which you did? Isn’t it likely that this isn’t the case?

You most likely learned about the book through a friend, a review site, an Amazon search, or a Kindle recommendation, among other sources. As a result, the most critical question is not “how to acquire new readers” but rather “how can readers best find your book.” It’s a slight shift in perspective, but it’s critical for successful book marketing. Most authors write books in genres they would read themselves, so start thinking about how you’ll find books — it’s frequently how you’ll find your audience and success in your self-publishing journey.

You’ve completed the publication process, and now, you are a master of how to self-publish a book, and now it’s time to start thinking about long-term marketing.

Any author will tell you that advertising a book is a never-ending process. It’ll look great in your social media or print bio, attracting a steady stream of new readers. One of the more important steps you must accomplish before launching any book is creating an author website.

The road to book publication can be a little tricky. It may, however, be one of the most rewarding experiences if you properly prepare how to self-publish a book and surround yourself with the appropriate people. Hopefully, you find the creative freedom and complete creative control over your work through self-publishing, where you gain the rightful share of royalties every author deserves.

Are you ready to dive into self-publishing, book marketing, and author marketing? Outsource these efforts to us today. Email us for a quote or fill the form below to send The Content Experts PH a message directly.

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Content Writing Services Philippines

Are you considering content writing services Philippines?

The Content Experts PH offers professional content writing services Philippines, backed by 15+ years of experience in the industry. We work with SEO agencies, SMBs, and professionals across different markets, globally. We work closely with clients from North America, Canada, the UK, Hongkong, etc.
Email us today for a quote – especially if you’re thinking of scaling content marketing or guest posting with better content writing services Philippines.

There are so many reasons why it’s practical to outsource content creation. Working with a Philippine content writing agency can solve many problems created by not having an in-house content writing or copywriting team. In addition, hiring a content agency from the Philippines can help your business grow at a fraction of the cost of inshore agencies, with the added benefit of encountering SEO content professionals, too.

Consider the yearly cost of hiring a native copywriter or content writer from the US: writers can ask for as much as $60,000 per year – and that’s just one employee. Now imagine using that amount to harness an entire team of writers and creatives for months at a time. That’s the power of content outsourcing to the Philippines. There’s a reason why outsourcing became popular in the 1980s, and its practicality has never waned since.

The Content Experts PH also works with agencies interested in white labeling services such as SEO copywriting, WordPress design services, graphic design services, social media content generation, eBook writing, and other digital marketing services. White labeling is a global digital marketing trend that is practical and sustainable for those involved.

If you’re interested in white labeling, email us today to get started.

Why Partner with Us for Content Writing Services Philippines?

One channel covers your eventual needs for distributing and promoting your material: organic search.

That is not an exaggeration. Organic search traffic is an essential KPI for content marketing.

You’re developing content so people (not just your potential customers) can discover your solutions to their issues, queries, or curiosities.

Consider your business’ content marketing objectives. A decade ago, at least 50% of B2B content marketing professionals identified the following as their main organizational goals:

– Thought leadership

– Engagement

– Increased web traffic

– Customer loyalty and retention

– Lead generation

– Customer acquisition

– Brand recognition

Even if the response options for the research are not spelled precisely in 2022, little has changed. In 2022, over 50% of marketers agree that the following are central to all their efforts:

– Generating leads and demand

– Fostering brand loyalty

– Educating audiences

– Establish trust and credibility online and in the real world

– Growing brand recognition

There is only one clear way to increase organic traffic: generating more content.

Content writing services Philippines is your business’ way out of the dark. We know that your competitors are likely already generating substantial amounts of content monthly with their outsourced content creation services. Will your neighboring competitors leave out your business? We hope not.

Content and Organic Search Generate the Most Website Visitors

Where do you put your most acceptable content? That is correct—your website.

And which channel, source, or platform – whatever you like to refer to– drives the most traffic to your website?

Almost certainly, it is search.

A staggering 53% of all trackable website traffic comes from organic search, according to statistics in 2019. This is two percent more than observed two years prior in 2017. We can also expect a steady increase in search relevancy in the coming years. Content writing services Philippines can also help you scale content production for years to come.

Content Writing Helps Increase Other KPIs

The primary categories for search queries are informative, navigational, and transactional. In addition, each query’s keywords can be further categorized as branded or unbranded.

But if you create content to target each keyword type, you can guide your consumers through each stage of their buyer journey until they complete a purchase. Or, as I like, you can reach, engage, and convert consumers you would not have otherwise encountered.

Along the process, you develop brand recognition, memory, and trust.

Does your material appeal to visitors at various phases of the buyer’s journey?
How is your brand emphasized throughout your content?

Great Content Solidifies Your Authority and Top Rank on Google

Search engines are the most acceptable medium for establishing thought leadership. When you generate relevant content using a hub-and-spoke strategy, your pages begin to appear in search results about that topic.

As consumers identify your content more and more with their issues, it increases not just brand awareness but also brand credibility. In search results, it can also help Google recognize your material as a highlighted snippet, answer box, or knowledge panel. And this might result in more visibility for your material. Use it to attract more clicks to the topic-specific material you’ve developed.

How can you generate content that answers your audience’s issues, problems, and questions?
How can you maximize Google’s highlighted snippets to boost your brand exposure?

Content Writing Services Philippines Helps You Engagement Opportunities

Site visitors may discover a piece of your material via a search engine. You can take additional measures to retain them. Determine the different forms of interaction with your content. Take steps to boost engagement and encourage site visitors to explore other related material.

Think of how you can use the SERP function that shows other similar searches to determine what else this audience may be searching for with the issue.

How can you attract organic search visitors to bookmark your website and share them on social media?
How can you better use content writing services Philippines to create better content?
How can you encourage site visitors to subscribe to your newsletter or download a free report?
Do you have a compelling call-to-action and internal linking strategy that encourages organic visitors to explore other pages?

Organic search has been the most compelling reason to engage in content marketing. However, you can only engage in content marketing if you have content, and content writing services Philippines is the most practical way to do it.

Investing in more content now will help you reach and engage customers and consumers that we would never have reached without content marketing.

Content Writing Services Philippines Helps Qualify Prospects

We are familiar with the three categories of search terms: informative, navigational, and transactional. They explain the searcher’s aim. In lead generation and sales, the intent is among the most valuable characteristics. All customer journeys begin, progress, and conclude with intent, regardless of whether a prospect seeks information, compares brands, or assesses a product.

It is straightforward to go into your organic traffic metrics and match keywords to intent. Done correctly, you obtain a precise notion of where the visitor is in the buyer’s journey.

Based on search queries (and the nature of the questions), it is feasible to qualify organic search visitors as marketing-qualified leads (MQLs) or sales-qualified leads (SQLs) and target them with relevant content. For example, it may be a blog post or e-book at the top of the sales funnel. In the center of the funnel, a webinar or case study may be utilized. A landing page or demo video would be at the bottom of the funnel.

Even though this search impact pertains to the quality of leads, let us not overlook what salespeople ultimately desire: quantity. Likewise, organic traffic does not disappoint here. According to a HubSpot research, SEO generates more new leads than social media, email marketing, sponsored search, and other marketing methods.

Does your keyword research assist us in understanding the purpose of visitors at various phases of the buyer’s journey?
How can you determine which organic visitors qualify as leads, and how do we nurture and convert them?

Organic search traffic converts more effectively and generates sales

The HubSpot analysis also revealed that search was the third most common strategy for generating leads. Blogging, which is frequently related to search, ranked second. First place went to landing pages, calls to action, etc.

Combining SEO, blog articles, and landing page text with attractive CTAs increases sales by 47 percent. With the addition of lead intelligence, this becomes an unstoppable sales machine. One approach is using attractive conversion points with the promise of additional valuable material in your blog entries.

Great Content Improves Customer Retention

Google provides searchers with tailored results depending on the phrases they enter and the URLs they click.

While location and device play a significant role in personalization, the type of past searches is also essential. Search engines emphasize first impressions, branding, and digital alignment with actual consumer journeys and experiences. This artificial intelligence reaction mirrors natural search behavior. If a user has a positive experience on your website, they are more likely to click or even seek out your brand in search results, even if it appears below other listings.

This implies that consumers who clicked through to one or more of your sites from Google (or any other search engine) will likely see more of your URLs in their SERP for keywords connected to similar themes.

This is a cycle of virtue. Organic search continually drives customers and brand advocates to your website. They continue to consume your stuff. Each time they do so, there is a chance to give them more of what they desire.

Do you have sufficient material to allow your customers or clients to utilize all your offerings fully?
Do you take care in providing authoritative and valuable material that prompts consumers to consider our brand whenever they consider our industry?

Organic Search Is the Most Cost-Effective Method of Information Distribution

Let’s be clear: organic search is not actually “free.” However, comparing the ROI of organic search to paid or any other marketing channel is extremely difficult.

The fundamental reason is that it is difficult to trace “spend” to SEO, unlike PPC and email marketing. The expenses of developing content, optimizing it for search engines, and promoting it through off-page inbound strategies overlap.

However, if you have an approximation of your SEO spending, you can assess the brand’s reach and ROI and compare it to the ROI of other digital channels. Then, establish conversion monitoring and objectives to measure the ROI of your continuing SEO and content marketing activities.

What’s your monthly SEO and content marketing budget?
Do you have a precise attribution approach to understand which channels provide ROI for your content?

Organic Search Drives the Content Marketing Flywheel

Google wants to view your content’s structure and information. They want the material to be prepared according to the devices and techniques used by your audience. Additionally, organized data in the form of lists and tables might be helpful to searchers (and thus, Google.)

In addition, give searchers with rapid responses that will entice them to visit your website. Then, retain them with excellent content and calls to action, resulting in more virtuous cycles.

You will have a greater chance of dominating search results for branded phrases related to your sector if you have more content in various forms and on several platforms.

Your blog entries, landing sites, slide decks, social media updates, graphics, videos, slide decks, and podcasts may rank for a particular set of keywords.

Organic traffic provides you a competitive edge and generates a digital flywheel on Google: well-optimized content leads to more search exposure, more clicks raise your site authority, and site authority improves your content’s ranking chances.

How can you repurpose and redistribute your best content?
What additional platforms, magazines, and media do you post material on besides your website?

Organic Content Marketing Will Endure

No, SEO is not extinct. However, it has an ever-changing appearance. The commercial benefits that organic traffic delivers to your digital content marketing campaign do not alter. You are responsible for optimizing your content to take advantage of Google’s ever-changing SERP features, increasing your reach, conversions, and sales.

The Content Experts PH is all about collaboration and results. So if you want the full benefits of content writing services Philippines, email us today! Alternatively, you can also fill up the form below to get started.

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Creating an Author Website for First Time?

The Content Experts PH is a content writing agency with a strong publishing, book marketing, and author marketing arm.
Our professional team can help you in creating author website. Our team can create an author website for you in weeks – complete with functioning pages, website content writing, a blog with content, and more. Please email us today for a free consult and quote!

Do You Want to Create an Author Website?

“Why do you need to create author website? “

This is one of the most common questions that many authors have, even the older ones who have published before. In the age where influencers have millions of followers on their Facebook, TikTok, Twitter, or Instagram, do websites still matter? Yes. Author websites are still important. Social media is essential for building a reader base.

It’s also easier for people to engage authors on their pages or profiles. But there are many things that you cannot do (or do conveniently) on social media accounts. And that’s where websites come into play.

With a brand-new author website, you can do everything you want – including chatting with readers or would-be readers. The way websites have advanced in recent years means there’s nothing you that you need to accomplish on a website that you can’t accomplish.

How To Create an Author Website Free?

You can create a free author website from Wix, WordPress.com, or any other CMS or platform offering a free trial of their services.

The Content Experts PH recommends the WordPress CMS for author websites. WordPress is the foremost CMS and is easy to manage and happens to be supported by the largest ecosystem of third-party plugin and theme developers, globally. Some developers have been working with WordPress systems for over fifteen years.

That’s how persistent and great WordPress has been all these years. Whether you have a self-hosted WordPress site or one hosted by WordPress.com, you’re going to have a great time creating your author website.

Building an author website from scratch using the WordPress CMS is easy – in the beginning. However, if you want your author website to look amazing, we recommend skipping the DIY route entirely. Basic websites are just that – starting points for authors.

The goal is to scale and build a readership based on quality and excellence. Marketing an author is easier if your website is built to scale and accommodate people seeking more information about you and your works. Also, adding functionality and keeping an author website stable both require the work of a WordPress professional.

You’ve probably seen some author websites in the past that look like they’ve never been updated since the year they were first built. We are all for freedom of expression and using personal aesthetics, but the fact of the matter is that an old website doesn’t inspire confidence in readers. Unless you have already proven your mettle and have reached the top of the charts (like the New York Times bestseller list), you must make sure that your appearance is ideal as an author. And online, that involves working on your social media accounts and the heart of your online activity – your author website.

Should You Hire a Professional WordPress Designer to Make Your Website?

There are several good reasons why it’s important to hire a professional WordPress designer, in this regard:

Security

WordPress websites that have not been secured by a professional can be hacked. They can be compromised. One day you have a nice website, and the next day it’s full gibberish and you can access it anymore. Imagine all that hard work going to waste.

Second, compromised websites can harm visitors. Malware infections are common, and visitors can get infected from an infected website, too. You can protect your website and your audience from all these headaches by simply working with someone who knows WordPress development.

Functionality

A WordPress designer can help you create an author website that is both beautiful and functional. In the case of WordPress sites, the functionality side is achieved through the WordPress theme and the plugins. WordPress plugins are like little machines that make stuff possible on the website. They are installed individually, some of them or paid while other are free, and you need to monitor them and update them as the developers change these little programs over time.

Scale

Anyone can create a basic website with five pages. However, if you want to scale, if you want to grow your business as an author or professional, your website must have all the working parts for that to happen. Unfortunately, moving beyond publishing a blog is tough. It requires experience (lots of it) and knowledge of how the plugin ecosystem works. This applies most especially to authors who want to sell their books through their websites. The website must be secure, the online payment system has to work and has to be frequently updated, and so on.

Appearance and Marketability

As we have mentioned before, it’s never enough to just have a website. In fact, just having a poorly designed website is worse than not having one at all. If you want to create an author website, you must commit to its full development until it reaches the state where it becomes aesthetically pleasing and marketable.

The entire process takes a lot of time. If you have ever tried to sit down and just build your website, you probably already know that six hours is nothing. Ten hours ‘might’ be something if you have a plan in mind. But basically, you can spend a long time in front of your computer and not gain a lot of ground in terms of achieving your goals for the website.

So, you have a choice here.

You can continue trying to develop your author’s website alone, or you can partner with a designer who can help bring your dreams for your author website to life, in a shorter time.

Generating traffic for your author’s website will also require SEO copywriting and content writing, both of which are part of what we do here at The Content Experts PH. And should you want a book published in your name, but do not have the time or expertise to do so, we can help you ghostwrite an eBook and finish that task on your bucket list.

Important Guidelines for Creating the Best Author Website

Author websites are special because they don’t just ‘sell’ authors, they also must sell books, ideas, principles, etc. They’re complex and if you don’t do it right, you will have less impact, overall.

At Rebo Press Book Publishing (our publishing side), we take extreme care in presenting books and authors, and by just showing you individual parts of the website right now, you will be able to see the best practices in presenting books and authors. Let’s take a short walk through the most important parts of a good author’s website and use these as inspiration to improve the design and functionality of your author website.

The Author’s Homepage: The Heart of Everything

The homepage is the heart of an author’s website. If you can’t create a positive first impression in the first few milliseconds, the person viewing your website may not be as impressed as you’d like him to be.

The Top Fold

So, it’s very important that you work with your designer to determine the website’s main color palette, WordPress theme (if you are running WordPress), the navigational structure, and so on. The top fold of your website or the first space that people see should be well thought out.

You can put a variety of things here (including a carousel of images) but we recommend putting what matters to you the most. In the case of Rebo Press, we are advocates of different causes so we would prioritize putting news here of upcoming anthologies, books, and events related to core of our philosophy as cultural workers and publishing professionals.

Book Features and Carousels

Just below the top fold are the book features. If you have a collection of works already, there’s no reason why you shouldn’t put a carousel of images that provide some details of your previously published works. You have two options for the images on these carousels and on your other pages. You can photograph your physical books, or you can hire graphic design services to create 3D book mockups for all your titles. 3D book mockups are incredibly beautiful, and they are cost-effective, too. You will no longer have to pay for a photographer, as the graphic designer is tasked in creating the entire scenario, digitally.

author website home page book carousel feature

As you arrange the different book collections on your website, don’t forget to make full use of the categories function, which you can also splash across your website. Different categories can entice readers to click on the links to know more about what you offer. An author’s website can be as comprehensive as you want, so if you don’t want to share content categories or pages related to your writing, you can just share content that you want to share about other aspects of your life. You are given free rein on this.

author website home page book collection

Author Updates, News, and Social Media

You can maximize engagement with your audience by designing the homepage in such a way that it shares everything else you do online, especially your social media activity. WordPress sites already have blocks or modules that can help share your social media feed on your website.

Why is this important?

Getting people to follow your social media accounts is not always. Sometimes, the interest to follow you comes from the first visit to your author’s website, so we must make sure that your social media accounts are visible so people will feel encouraged to follow you on social media. Ultimately, author marketing and book marketing are about persistence – you must never give up on trying to connect with your audience and readers.

author website social media and marketing channels

Sections that contain your social media feeds on your homepage are also perfect places to advertise where you sell your books. In the case of Rebo Press, we sell books through the shopping platform Shopee, so we have an item there that presents/advertise the Shopee store. You can do the same if you sell your books on Amazon, Barnes & Noble, etc.

The Author Page/About Page

In a multi-author website, the individual authors would have specialized pages devoted to their books and profiles alone. In a single author website, all this information can go to the About page, which is common enough across all websites.

Taking the example Karl R. De Mesa’s Calling Out the Destruction, you can clearly see that the multiple sections of the book page also serve as a wonderful guide to the author. The book and author meld together using text, images, and rich media, which in this case is a book trailer video from YouTube. There’s another important part of the author page – the preview section.

author website rich media in book feature

On Amazon, books are previewed immediately when you select the option. You can do that to your book using a special plugin or you can use a special, separate service like FlipHTML5 to do it. FlipHTML5 is easy to use, very straightforward controls and it does the job. All you must do is upload your sample pages and it takes care of everything. Splash preview links from Flipbook anywhere you like and give people a super special experience when previewing your title.

The Menu

The main menu is super important for an author’s website. Why? Because not everyone looks for information through search. Some people are completely fine with using the menu, but you have to organize the items carefully, so they make sense. One category should flow naturally to another.

Time to make your author website incredible. It takes more than pretty pictures – you need marketing grit, great content, and web design that’s enlightening. Please fill up the form below or send us an email to get started!

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Outsourcing Content Creation to the Philippines: Updated for 2025

Are you thinking of outsourcing content creation to the Philippines? The Content Experts PH has 18+ years of experience in content marketing, digital marketing, and allied services for enterprises, professionals, and SMBs. Our client base spans Canada, the US, the United Kingdom, Hongkong, etc. Please email us for a quote today!

You Heard That Right About Outsourcing Content Creation to the Philippines!

You may have heard of many good things about the country and its professionals. So it’s only natural for business owners to want the best professionals for the job while getting all the benefits of outsourcing vital business processes.

The truth is that the Philippines remains a top destination for outsourcing various business processes, including outsourced content writing, content strategy, SEO content services, and just every other aspect of content marketing.

The main benefit of outsourcing to the Philippines is savings. Lower costs mean you get more done with your SEO or content budget monthly.

While Philippine copywriters and content writers do not demand top dollar for their services, the best ones require mid-market prices that are fully justified by the quality of work and the attention to detail they give to the tasks.

Be careful of so-called content writing companies that charge cents for their work. You can be sure that you won’t get any quality from these companies because writing is hard work.

Innovative Outsourcing Translates to Better Results

Furthermore, hiring a Filipino content writing agency is like having a native, in-house team working for you. They’re not going to treat you like a stranger. Filipino professionals are known for giving everything they got to the best clients and employers. So, if you are one such client or business owner, we think you wouldn’t have to worry about anything when you outsource content creation to the Philippines.

Outsourcing has brought riches to countless enterprises since the 1980s. However, by a historical connection with the United States, the Philippines remains a vital partner in handling daily critical business processes.

The wonderful thing about outsourcing is that you don’t have to be a million-dollar operation to reap the benefits of outsourcing content writing to the Philippines. Even a regular professional with a market budget can ask us, for example, about a small business digital marketing package, and we’d be glad to craft a custom package when needed.

Advantages of Outsourcing Content Creation to the Philippines

You Can Devote More Hours to Your Business

A major reason for outsourcing content creation to the Philippines is that you do not have the time. However, regular blog post research, writing, and publication may be a full-time job in and of itself.

Before you even think about doing content marketing and social media work on your lonesome, know that creating and publishing content is a full-time job. Unless you’re willing to work over sixty hours a week (or more!), you shouldn’t even attempt to create competitive content for your website. We’re not minimizing your ability to write. In fact, from our personal experience, many business owners would do well as writers themselves.

However, they are not copywriters or content writers – they are busy entrepreneurs who barely have time to breathe with their current schedule. Therefore, adding another ton of writing responsibilities will not do.

People have a finite number of hours in a day, so you must focus on your most important tasks to get the most out of them. If you’re a marketer, this could mean focusing on strategy, or if you’re a business owner, it could mean dealing with other critical chores.

The primary notion is that business owners can outsource content development or writing while still having complete control over the process.

hile it may appear that producing content yourself is a more convenient or cost-effective choice, this is rarely the best business plan. Instead, keep your focus on your business. Delegate writing to the pros and thrive no matter how competitive things get!

Your Business Will Now Regularly Create High-Quality Content

Even if you work full-time on writing business content, there will always be a ceiling or limit to how much anyone can produce in seven days or a month. Creating high-quality content takes time. Sure, you can likely fit a 500-word article into your daily schedule if you write it on the spur of the moment. But how many times can you do this in a month? In two months? A year?

This form of content, on the other hand, is unlikely to have an influence on your audience or generate any revenue for you as part of your content marketing strategy.

Only shallow content is now being penalized by Google.

Quality stuff requires time to research, produce, and distribute. If you want to publish well-researched and extensive blog content, even a full-time writer may not be able to generate more than one post per week. 60% of businesses and organizations find it challenging to publish content on a regular basis.

More authors will be required to publish work on a more regular basis without losing quality. Because you can subcontract as much material as you require or your budget allows, outsourcing may help you scale up.Google does not rank material to make your life more difficult, even though it may appear that way. Instead, they rank content to deliver the most relevant answers or solutions to their users’ questions. So it’s significant to their users. Thus it’s significant to them.

Therefore, Google has created a set of search quality criteria to assist people in producing high-quality, relevant information that will benefit its users.

The method of making pages appear on SERPs is known as indexing. If you don’t let Google index your page, it won’t show up in their search results.When your material is indexed correctly, you will automatically receive more traffic, and any new content you publish will be discovered much more rapidly.

How can you ensure your material provides the best solution to readers and customers?

Make sure your content is authoritative, trustworthy, and filled with knowledge.
Make use of references from reputable and well-known websites.
Connect your material to reputable and credible websites.
Make sure your information has been thoroughly studied.

Hiring A Full-Time Writer Is More Expensive Than Outsourcing Your Content Development

You have more time to concentrate on strategy, creativity, marketing, and experimentation when you outsource content development. It also results in a higher content marketing return on investment!

Outsourcing content creation might be a very cost-effective option. A full-time writer will cost your company tens of thousands of dollars each year if you hire one.

In the United States, a full-time content writer earns roughly $65,000. If this writer is an on-site employee, you must also include IT and other equipment expenditures, training, and other costs that come with having an extra person. When you outsource, you’re just paying for your requested content. You will not be responsible for supplying medical insurance or repairing your writer’s laptop if it breaks.

Outsourced content is authored by freelancers or agencies who consider these costs into their overall charges, making it a much more inexpensive alternative for most businesses. There is simply no comparison between outsourced content and the cost of content written by a full-time, in-house employee.

Outsourcing Content Creation to the Philippines Allows You to Be More Flexible

There are various advantages to having a full-time copywriter on your marketing division. Having another pricey, full-time employee, on the other hand, means you’ll be stuck with this writer in the long haul, unable to adapt to your changing needs and content guidelines.

Outsourcing content writing to the Philippines allows you to recruit more workers. It is a far more flexible option. If you believe the quality of a certain writer has fallen or if you want to try a different tone or writing approach, you can outsource to a new writer (or team of writers).

Because your industry is likely to have seasonal fluctuations, there will be times of the year when investing in content isn’t a good idea and times when you want to go all out and create as much as possible.Outsourcing guest posts, social media content, blog writing, and SEO-friendly content allows you to scale back when necessary while also ramping up your production seamlessly and efficiently as the business grows. And we’re not just talking about large enterprises here! Small businesses will also benefit from outsourcing their digital marketing needs.

You Can Profit from Having Multiple Perspectives and Approaches to Content Creation

You most likely have your own stories to share and want to express yourself in your work, and nothing is stopping you from doing so.

However, introducing new talent and ideas with writers who can articulate things in ways you may not have thought can be valuable to your overall content marketing approach.

Professional copywriters and freelance content writers who have been around for years have already worked with a ton of clients.

They will naturally bring their collective knowledge and experience to the table. They’re also on top of the new content marketing trends, or they may be able to foresee trends in your industry, and they can assist you come up with new content ideas if you’re stuck. When you’re writing about a subject day in and day out, it’s easy to lose interest in it, which will show in your writing. Using a pool of other writers ensures that this flame never fades and that you have a steady supply of new ideas and inspiration.

You’ll Be Able to Create And Publish Content Faster And More Efficiently With The Help Of Outsourcing

One of the best advantages content outsourcings is how quick and efficient it is when compared to doing everything yourself.

Content marketing businesses that are on top of their game will have a team of qualified content producers on ready to meet even the tightest deadlines.

Assume there’s anything timely and topical in your industry about which you’d like to comment.

Rather than struggling to put together something internally while managing other critical business activities, you can outsource the job and get it back in a few hours.

Because freelance writers are paid per word or per piece, working quickly and efficiently is in their best interests. A full-time compensated writer, on the other hand, has no real incentive to enhance productivity because they will be paid the same regardless of how much content they produce.

You Can Employ Industry Experts on A Variety of Subjects

You can’t be an expert all the time. Even if you are an expert in some things about your business, it doesn’t mean that you can match the bandwidth and skills of professional content writers.

Unless your content strategy entails writing about a very restricted range of topics, outsourcing to other people with specific expertise will almost surely benefit you.

Most content marketing businesses employ several content producers with varying experience and specialties, allowing you to choose someone knowledgeable about the subject you require.

Imagine your company sells toys, and you want to publish a blog article about how important play is for children’s development.

You could ask for a writer who has a psychology degree or has worked in the field of child education. This means you’ll be able to delve deeper into the issue and give more accurate information than if you were writing just based on facts gleaned through a web search.

Your Content Will Reach a Wider Audience

When you hire expert writers to generate your material, they can promote it on their blogs and social media networks. This means you’ll be able to reach a whole new audience who would otherwise be unaware of your business.

You might be able to have a client feature or interview on the corporate blog if you outsource content to a professional marketing firm. In addition, they may be able to post content on their social networks.

Freelance SEO copywriters can help you get your material in front of more eyeballs, even if you’re hiring on a ghostwriting basis and producing content under your name. In addition, they can look for additional blogs to guest post on and come up with fresh strategies to promote your material in general.

You Can Now Experiment with Different Content Formats

When we think about content marketing, we automatically think of blogs. But, of course, there’s a lot more to it than that, and you can outsource everything from social media postings to e-books to emails to even films.

Because others utilize them and link back to your site, infographics can be an efficient approach to increasing your SEO. But don’t you have the necessary graphic design skills? Outsourcing to a professional is simple and inexpensive.

Do you want to write and self-publish an eBook but are intimidated by the prospect of putting one together?

Hiring professional eBook writing services will allow you to collect thoughts and produce work with finality, minus the pain, and in a short amount of time, too!

More than 80% of marketers claim the video is the most difficult to create when it comes to content development. Despite the constant uphill battle in creating compelling video content, this content format offers a lot of promise and can deliver excellent outcomes for all types of businesses. Short videos are one of the most popular forms of social media content, and they’re great for increasing engagement and conversions. SMBs should consider small business video marketing early in the year to reap the rewards later.

Video content marketing may appear to be a daunting process, but it is simple to outsource and the rewards are endless.

Outsourcing Content Creation to the Philippines Provides Positive ROI

Not sure if your outsourced content delivers enough value to justify your investment? This is simple to track and quantify. In most circumstances, outsourcing content creation will increase your return on investment. You can measure a variety of things, including:

The number of times a piece of content has been viewed and converted.
Your number of social media followers.
Following the adoption of your content marketing strategy, you should see an increase in sales or business revenue.

If you hire a Philippine content marketing agency, they’ll help you create material to help you achieve your business objectives. If you consistently produce high-quality, optimized, and targeted content, you’ll see increased leads, conversions, and engagement.

The Truth is in the Writing

There are so many advantages to outsourcing content creation to the Philippines to ignore this incredibly generous approach to doing content marketing. First, not everyone has the time or money to write and produce their content in-house.

While content outsourcing has some drawbacks, just like any other business undertaking, the benefits far exceed the drawbacks.

Print Books vs. eBooks: An Overview for Self-Publishing Authors

The Content Experts PH offers eBook writing and book design and layout services for print books and eBooks. Reach out for a quote today!

eBooks have become a mainstay of the publishing industry in recent years. The projected collapse of physically printed books has not happened. The doomsday seers were wrong.

eBook sales in the United States fell marginally to $983 million in 2019 from a year earlier. After several years of double-digit decreases in eBook sales, the slower growth rate was welcome. Hardcover and paperback books continue to dominate the market, with sales of $3 billion and 2.5 billion dollars in 2019.

The COVID-19 pandemic of 2020 was a windfall to print media. Printed media sales increased 8.2% year over year to 751 million copies at the height of the lockdowns. The book-buying frenzy was attributed to increased spare time and a desire to educate children at home.

While eBooks benefit the publishing industry, they can be difficult for readers to navigate. However, if you’re used to wandering the aisles of a local bookshop and perhaps reading the first chapter before buying, you can still do it with e-books with a bit of tweaking.

Many readers prefer print books because they have the feel of a book. It’s comfortable to feel the paper while turning the pages.
Even high-end e-readers can’t compete with the quality of illustrations on paper
the eBook offers a variety of font styles and sizes.
Thousands of titles can easily be stored on a single reading device.

The Case for Print Books

When comparing the quality of the illustrations in the two media, readers may perceive the print copies to be preferable.

Many titles, including well-loved classics, are now available in hardcover and Kindle formats. However, with the reduced size of the images and the relative difficulty of switching between tale text and annotations, some may find the Kindle version wanting. In addition, when reading on an electronic device rather than a paper book, some readers endure eye strain.

Print Books Cost Analysis

Print books are still slightly more expensive than e-books, but the difference isn’t significant. For example, the Kindle edition of President Barack Obama’s memoir, A Promised Land, is present $17.99, while the hardcover edition is $23.96. On the other hand, the Guardians, a previous bestseller by John Grisham, is available for $9.99 on Kindle, $9.64 in paperback, and $14 in hardback.

In whatever format, classics are an incredible steal. For $2.99 on Kindle, you can acquire Charles Dickens: The Complete Works, while Bleak House is $5.95 in paperback. Of course, both rates are bargains because the publishers are not required to pay anyone for the rights.

The Case for eBooks

Hardcover books are difficult to transport. However, if you’re a voracious reader planning a trip or simply heading to a coffee shop, an e-reader or iPad will be significantly less of a burden than a book or a stack.

The pricing disparity is narrowing. For example, an e-book may cost the same as a paperback edition but less than a hardback edition.

There’s also the pleasure of having a complete library at your fingers, not to mention an endless supply just a click away, available to download.

Furthermore, e-book purchasers benefit from the internet’s advantages to all consumers: There are no limitations in terms of space. Almost everything that has ever been published is always available.

There are various disadvantages. An e-reader or other electronic gadget must be recharged. Specific e-readers, e-ink, or mobile device screens are difficult to read in direct sunlight.

The Narrowing Of The Price Gap Between Digital And Print Media

When it comes to newly published books from big publishers, an e-book is not noticeably lower than the price of its paper version. Therefore, the major book publishers successfully convinced Amazon, the most prominent online bookstore, to increase the prices of e-books, which ultimately resulted in a rise of almost $5 for each e-book.

Publishers must factor in many expenses, such as office space, utilities, staff perks, and salary. In addition, printing, editing, marketing, and distribution are all additional charges. With e-book editions, only some of the expenditures, notably those associated with printing and distribution, are eliminated.

The problem is that many readers believe that e-books should be free or at least significantly less expensive than print books. According to some publishers, printing a book is only about 10% of the total cost. By removing this step, a book’s price would only fall by roughly $2.70, lowering the average price from around $27 to $24.30.

Amazon is Big But Is Not the Entire Planet

Dedicated e-book readers can read for free on sites other than Amazon or Barnes and Noble.

The organization Project Gutenberg offers 60,000 free downloaded books, most of which are classics that have outlived their copyright protection. The website Free Classic Books does just that, with an alphabetized list of authors ranging from Louisa M. Alcott to P.G. Wodehouse.

Google Books boasts that it offers over 10 million free books to download, including textbooks, government documents, and literary masterpieces.

The Cost of eBooks

eBooks don’t necessarily require e-ink devices to work. Instead, you can use a phone app, a laptop, an Apple iPad, or another tablet device. However, Amazon’s e-readers are now priced between $89.99 and $279.99, with the higher end including tablet-like features. In addition, the Barnes & Noble Nook is available in two models, starting at $119.99.

Kobo readers, which range in price from $133 to $168, are developed specifically for consumers who borrow e-books from libraries. At under $500, the Onyx Boox Note is a whole tablet designed for students who need to sift through textbooks and paperwork.

Considerations: The Publishing Industry

While e-books eliminate some of the traditional publishing costs, they do so at the expense of others. Additional technology costs include preparing the e-book to be downloaded and stored correctly on various electronic devices and browsers.

A part of the e-book price must be given to online vendors such as Amazon and Barnes & Noble, whether the book is printed or downloaded. This might be anywhere between 30% and 50% of the sale price.

Treading the Unconventional Path of Self-Publishing or Indie Publishing

Smaller publishers and authors have more pricing flexibility, but they incur many of the same expenses.

They must provide the online distributor a share of their e-book sales, and they must engage an illustrator to produce their cover art unless they are graphic designers.

Most self-published authors must engage someone to convert their publications to e-book format. They also must cover marketing and advertising expenditures to get their books noticed.

However, e-books have a reduced overall production cost, reflected in their cheaper pricing than print copies.

When self-published authors finish their first book, they must decide whether to self-publish or try their luck with established publishing houses.

What Is Self-Publishing About?

The term “self-publishing” refers to the practice by which an author completes all aspects of the publishing process independently or with the assistance of their resources. This may include printing, editing, proofreading, formatting, book cover design, and book promotion. Every step is carried out devoid of the involvement of a traditional publishing house or publisher.

Advantages of Self-Publishing

Whether you’re producing a novel, a collection of short stories, or a nonfiction book, self-publishing gives you complete creative control. In addition, it allows you to keep a more significant portion of the revenues. Consider the following benefits of self-publishing while writing your next book:

One of the advantages of pursuing the self-publishing path is retaining complete creative control over your work. Unfortunately, gatekeepers abound in the traditional publishing sector, with opinions on your book’s content, cover, and even title.

You will have complete authority over your newly written publications through independent publishing. Traditional publishing companies will not advise you otherwise if you decide to work with a particular cover designer. People who want complete control over their writing careers may find that self-publishing is an appealing option because it allows them to do so.

In traditional publishing partnerships, royalty rates typically range from 7 to 25 percent of the total revenue. The percentage is much closer to seventy for authors who publish their work independently. Therefore, if you have the same amount of book sales, you have the opportunity to earn more money through self-publishing as opposed to traditional publishing.

After you have completed the challenging work of writing your book, you will be excited to discover that it is now available for purchase in stores and online. When using self-publishing, the time it takes to go from completing a manuscript to having a finished product that is ready to be sold might be as low as one week.

Your electronic book can be uploaded to digital marketplaces in only six hours, and print on demand (POD) services can have it available in as little as twenty-four hours.No one becomes a New York Times bestselling author in a single day. So, in the end, if you’re a first-time writer, you’ll have a more challenging job attracting the publishing industry’s attention. Marketing your book becomes a priority.

Self-publishing your book can help you establish a fan base and an email list while also demonstrating that you know how to write a book to potential publishers. In addition, many successful authors began their careers by self-publishing, and creating an underground hit on your own may attract traditional book publishers’ notice in the future.

Drawbacks of Self-Publishing

Self-publishing has numerous advantages, but it also has certain disadvantages. The following are some of the drawbacks of self-publishing:

Traditional publishers provide a higher author platform for their authors, one of their main advantages. Being affiliated with a prominent publication provides a certain level of validation and reputation. Furthermore, big publishing houses have more resources and visibility, which increases the chances of critical acclaim, literary honors, and your book becoming a success. On the other hand, self-publishing will make it more challenging to attain your goal of becoming a household name like J.K. Rowling.

Traditional publishing services cover the costs of editing, design, printing, and marketing for print books. Those upfront fees are entirely on the author’s shoulders when self-publishing. In addition, book deals and monetary advances are frequently included in publishing deals.

Self-published authors are not eligible for advance payments.

Self-publishing offers no support system. Traditional publishers come with employees and resources who can help support your book, which is one of the most significant contrasts between traditional publishing and self-publishing services.

This means proofreaders, publicists, and professional editing services are all available. They can assist you in converting your writings to audiobooks or developing a comprehensive marketing campaign.

Depending on your requirements, the whole staff is at your disposal. With self-publishing, the author—or the freelancers who handle book design and copyediting—is responsible for everything.

Print distribution is more difficult to obtain: Traditional publishers generate money by printing books and selling them to bookshops.

It might be challenging to break into significant bookstores as self-published authors because they frequently have exclusive relationships with major publishers. In addition, self-publishing will be tough to attain if your idea of publishing success is seeing your book in a large bookshop.

Getting the Right Help You Need for Self-Publishing

Self-publishing is not an easy task. But things can get better. Things can be more manageable when working with a professional book marketing company comprised of published authors.

The Content Experts PH is one such agency. We provide everything you could need to get your book printed or distributed digitally. We can also help you create everything else you need for marketing your book online:

Simply email us today to get started!

Marketing a Book Online

You were probably searching “marketing a book online” because you are any of the following:

– An aspiring author

– A self-published author

– Someone who is interested in independent publishing

– A professional who wishes to write a book

– A business owner who wishes to publish and market a book to establish yourself in a thought leadership position in a market or industry

Whatever your reasons may be, we can help you.

The Content Experts PH offers a complete suite of services related to writing eBooks, promoting social media content writing, and digital and print book design and layout services.
We also offer small business digital marketing packages that you can use to build your authorial presence online while promoting one or more books. Email us today for a quote!

How Do You Market a Book?

Authors rarely need to worry about marketing if they solely write because they enjoy the process (and that’s it).

However, if you are self-publishing and want your books to be read by as many people as possible, you will need to master a new skill: how to promote your novels. Because good book marketing requires some early thought and work, it would be beneficial to be clear about your goals. Another issue would be the debate between print books vs. ebooks. Should you publish digitally? Physically? Or both?

Marketing for authors entails attracting and engaging your target audience by sharing more information about yourself and your book. It’s just a matter of communication. However, this ‘small act’ necessitates plenty of commitment, effort, and time on your end.

This post will go through several book marketing techniques that will help you increase book sales by increasing your book’s visibility among your target audience.

Create a Blog or Website

**Rebo Press Book Publishing is our partner press where we publish authors and print books! Check out this awesome book page for Fragile Universes by Jay-ar G. Paloma**

How do you promote a book before the publication date?

Before you complete writing your book, it would be super helpful for potential readers if you already have an author’s website. We recommend starting a blog on a WordPress site. WordPress is the most extensive content management system in town.

You need three essential things to make a WordPress website work: WordPress development, WordPress maintenance, and WordPress web design.

Once your WordPress site is up, update it frequently with pages and blogs/articles that will help surface your website on Google results. Keep your target demographic in mind. Make the content count and make sure the content is SEO-optimized, too.

If your book is about managing emotional well-being, include the most recent scientific breakthroughs in the field interspersed with quotes from your book. If you wrote fiction, you might write a review of some of the genre’s most popular books or notable characters.

Your website must become a generous tributary of information and knowledge.

Effective book marketing means you’re willing to share knowledge with your audience even before buying the book. If you don’t have time for market research, keyword research, and the actual writing of the content (not all writers have all the time in the world), consider outsourcing your content writing to the Philippines.

As your book’s release date approaches, you can use contests and book giveaways to generate interest in your book.

Post-high-quality blogs and other content entice your target audience to sign up for updates. Then, if you have a year before your book’s release date, you’ll have plenty of time to establish an extensive email list and boost your site’s position in organic search rankings.

Expand Your Online Visibility

There are a variety of techniques to improve your online visibility. For example, you may publish your articles on high-traffic websites, participate in forums that debate issues relating to your book, or ask popular websites or blogs in your target demographic to include you in an interview or guest post. In addition, add a link to your website and any books you’ve published or are working on in your byline.

Tap Social Media Fiercely

Create accounts or profiles in the proper social channels. Don’t create an account on every social platform known to man. You will spread yourself thin. The top channels for most genres are Facebook, Twitter, Instagram, and LinkedIn.

If you are a professional who wants more visibility on LinkedIn, publishing a book and then publicizing it on LinkedIn through blogging on that platform is a wise decision. Despite the platform’s growing reputation as being spam-ridden, the good graces of inbound marketing always shine through.

Examine which posts and promotions receive the most likes, shares, and retweets, and use the information to grow your social media following and better engage with them.

Remember that it will take time, and fluctuations in engagement, likes, shares, and even comments are exceedingly common. Before you can reach any level of growth and virality on any platform, you will first have to put in the necessary work.

Study The Best-Selling Books in Your Genre To See What Makes Them So Successful

**An Endless Signal and Other Stories is a winner of the Esperma Book Grant**

Examining their titles, cover designs, and typography will help you determine what works best in your category. Make a list of the ones you like best or don’t like, and consider why you came to that conclusion.

There are numerous advantages of studying top literature in your market or genre. First, you’ll notice terms and phrases that resonate with and characterize your target audience as you read their reviews.

You will likely boost your book’s popularity by focusing on your target audience’s queries, hashtags, popular topics, etc. Be sure to use this information to enhance your book’s metadata. Keep an eye out for balanced and informative reviews as you go through this process; you can add the reviewers to your shortlist and approach them for a review once your book is finished.

Ask People to Review Your Book

**This is an example of a professionally-written book review by the head of The Content Experts PH.**

Approaching reviewers of any of your past books with a free copy and a polite request is the quickest way to get genuine book reviews. However, if you’re a first-time author, search up Amazon’s top reviewers and make a shortlist of those who have written about books in your genre, market, or field.

While Amazon does not allow reviews for pre-order books, if you have a paperback version of your book and have connected it to your unreleased eBook, any reviews left for the paperback will be carried over to the eBook. In this manner, your book will have social proof from the moment released.

You can also use a featured giveaway to promote your pre-release book to Goodreads’ network of over 65 million members. Pre-release book reviews are permitted on Goodreads. It’s worth noting that, even though Amazon owns Goodreads, reviews left on one site cannot be transferred to the other.

It’s good to contact four times the number of reviewers as the number of reviews you want. Then, at least once, preferably a week or two after your initial email, follow up with your chosen book reviewers. You should also seek editorial evaluations from notable book blogs, well-known authors in your category, and newspapers.

(Does your book need a well-balanced review? Our team captain Marius is a literary critic by training! Click here if you need him to review your book!)

Write the Best Book Blurb of Your Life

A book blurb is a 100–150-word advertising copy for a book. Blurbs are printed on the back cover of print publications and sales pages on the internet.

Begin your blurb with an intelligent lede that piques the reader’s interest and makes them want to read more.

Then, depending on your book’s genre, give a hint about the plot and characters (for fiction) or the primary topic (for nonfiction), using compelling words like fantastic, incredible, mysterious, powerful, life-altering, and so on.

The conclusion should enthrall your reader. You may provide a story’s crossroads or turning point in fiction, and you could say who should read the book and why in nonfiction. Include any editorial reviews in the blurb if your book has received any.

(Do you need a professional to write your book’s blurb? We offer copywriting services for authors, too! Click here to ask about book blurbs!)

Hire A Professional Cover Designer

Would anyone give a book whose cover is excessively cluttered, has jarring colors and typeface, or appears unpolished and amateurish a second look? A professional book cover designer can help you create a well-designed cover that will increase the salability of your book. Of course, paying attention to the current book design trends also helps.

The Content Experts PH brings 15+ years of professional experience to online book marketing for authors. So whether you’ve been published previously or are planning to self-publish this year, we can help you. Simply email us to inquire.

Marketing a Book For the First Time

Marketing a book is the second most crucial step after writing and revising a book. If you are self-publishing or independent publishing your book, marketing a book is the component that ensures more sales and more stability for the author.

Because, let’s face it – if you spent all that time writing the book and revising it to its best form, why would you hold back now when you need to bring it closer to your audience? Uploading the book on Amazon is just the first step.

You still need to do some active marketing so you are not at the mercy of the Amazon Kindle algorithm.

While plenty of authors find their fortune on Kindle, beginning authors need to push a bit more to get their titles on people’s minds through book marketing. Those who haven’t the time to write their books outsource the writing (which happens all the time!)

People self-publish books for many different reasons. Some want to grace the world with their literary talent. Others need to do it because they want their business or professional name to stand out in competitive markets.

Regardless of the type of book they’ve written, nearly all self-publishing authors eventually conclude that a lack of strategy in marketing a book is the final nail in the coffin.

We are sure that in the beginning, you became greatly disappointed when you learned that even in the realm of the written word, you still must do marketing.

Marketing isn’t for everyone, we agree. That’s why The Content Experts PH also offers small business digital marketing packages – the process can be annoying and exhausting!

The good news is that many other indie authors have faced this problem before you. By following in their footsteps, you can develop a book marketing strategy to have your book flying off the shelves (physically or digitally).

Which is Better: Digital Books or Physical Books?

Digital books have been around for decades but are still relatively young if placed beside the illustrious line of physically printed books.

Physical books have been around for centuries, and our idea of what a book looks like is hinged on physical books. Nonetheless, digital books have certainly captured our collective imagination.

You can read about the comparison between eBooks and print books here.

People have also been reading text (as books) on their laptops, Macs, PCs, and mobile devices for decades.

Culturally, reading a book on a mobile device is already commonplace. eBooks are incredibly portable, and you can carry hundreds of them on a single e-ink device or digital reader. Platforms like Play Books for Android devices also allow users to upload their files and read on the go through Google’s free cloud service. And let’s not forget the endless deluge of e-reading apps on the market.

These apps are on every ecosystem, and you can even tweak an Amazon Fire device to carry a free e-reading device. So if you decide to sell your work as an eBook, you can do so from multiple channels, not just Amazon.

You can sell your books through your website using simple plugins like WooCommerce, link your Stripe or PayPal, and get going.

Of course, you will still need to know how marketing a book works, or else no one will know that your book is out there or what it is about.

Below are some vital statistics about the eBook market in the United States:

The book publishing sector in the United States generated over $26 billion in revenue in 2020.
In 2021, an eBook accounted for one out of every six books sold (17%)
People in the United States have mixed opinions regarding eBooks: 28% say they prefer all books equally, regardless of format, while more than a third only read print books. This remains a strong argument for pursuing digital and print versions of your books.
In 2020, about 23% of the US population purchased an eBook, totaling 191 million eBooks sold.
Amazon controls almost 70% of the eBook market.
Amazon paid out $39.8 million in royalties in October 2021, mainly to self-published authors.
According to national sector projections, the eBooks market in the United States will earn $7.78 billion in revenue by 2025.

The global book publishing sector shows promise, too:

In 2022, the global book publishing sector is expected to generate $112.5 billion in revenue.
In 2022, the global book publishing sector is predicted to grow at 2.9%.
Between 2017 and 2022, the global book publishing industry’s market size remained stable.
The global book publishing sector’s market size shrank faster than the economy.
In comparison to global manufacturing, the market size of the global book publishing sector remained stable.
The global book publishing sector ranks 32nd in market size and is the 65th largest sector globally.

But what about print books?

Statistics show that a slightly larger number of people still prefer buying physical books. This is because the second-tier readers are hybrid, meaning they appreciate both eBooks and physical books.

The demand for physical books has waned but has not disappeared, and millions are still buying print books. While physical books no longer fully dominate the book market, it still has a strong following. There’s nothing wrong with releasing a book in print and digital formats. If you need help with this, you can check out our article on digital and print book design and layout.

Whatever the case, The Content Experts PH is ready to help you with many of the crucial tasks related to marketing a book online.
Marketing a book online requires the full-time help of experienced content marketers specializing in inbound marketing and organic traffic. And we happen to be these professionals – and we are certainly ready to help you. So email us today for a quote!

Outsource Content Writing to the Philippines: Content Outsourcing for Professionals and Small Businesses

It’s no secret that the Philippines is one of the best places to outsource website content, copywriting, video production, social media content, marketing collaterals, etc.

The Philippines has one of the highest concentrations of professionals who can easily handle outsourced content writing, content production, content strategy, book marketing, content SEO, and other vital cogs of digital marketing and content marketing machines. Therefore, working with Filipinos should not be a problem for anyone.

99% of our clients here at The Content Experts PH are from the United States. So, if you are interested in hiring a ghostwriter, outsourcing website writing, and other content-related needs to the Philippines, email us for a quote today.

In 2022, The Content Experts PH brings 15 years of experience in digital marketing, content marketing, strategy, creative content, and more. The Content Experts PH is your one-stop-shop for all things content for your business in the age of AI/ML, search marketing, viral videos, memes, long-form content, etc.

We are a vibrant, knowledgeable, and hardworking team of content and digital marketing professionals with a dynamic and expert skillset. We help SMBs, agencies, companies, professionals, and everyone else.

Other digital marketing agencies can also outsource their content needs to us – we’re more than just professionals – we are the Dream Team. So contact us today, and we’ll surprise you.

How Do You Know If You Need to Outsource Content Writing and Other Business Processes?

outsource content writing to the Philippines

Outsourcing involves engaging a third party to execute services or generate commodities that a business would otherwise conduct in-house.

Outsourcing is mainly a cost-cutting strategy.

Outsourcing content writing and other digital marketing need to the Philippines have the potential to enhance your daily operations and improve the results of your digital marketing campaigns.

You Don’t Have Time to Create Content

Time is the most significant factor.

Lack of time affects the capacity of professionals and small businesses who wish to engage in effective content marketing, social media marketing, and other digital marketing strategies. Blogging, social media content, SEO copywriting, SEO content writing, and other content generation activities can consume hundreds of human resources weekly.

Content writing is serious business. It is a distinct and multi-step process that does not end with keyword research. There are plenty of other steps behind the scenes to create the perfect blog, YouTube script, or any other piece of content.

Unless your business has already reached its peak potential and you have so much free time every day, you are likely struggling to find enough time to write content regularly. And it’s not enough to publish a blog every few months. If your goal is growth, then it’s crucial that you create the kind of content that solves problems, informs customers, and supports brand growth.

**You’re Struggling to Be Remembered and Creating Memorable Content**

As one of the biggest channels for digital marketing, content marketing also happens to be one of the more demanding ways to gain more customers without advertising.

Content marketing requires regular market research, competitor research, brainstorming sessions, etc. Quality content does not write itself. The only natural way to create a good impression on your customers is to hire a specialized team to handle the content production.

Here’s another not-so-secret aspect of content marketing: eventually, you’ll need an SEO professional (at the very least) for your content efforts to work.

While a writer can be so good at what he does that people naturally want to share his content, the truth is that for most businesses, the only hope they have for organic traffic is surfacing on Google, Yahoo, Bing, and other search engines.

Yet, behind all those complex analytics is a fundamental truth about content on the internet: for people to find your business, again and again, your content needs to be helpful, enjoyable, and memorable.

And there’s the psychology of content and recall, too. It’s called the recency effect.

The recency effect means we remember information best when we received it last. For example, if you’re trying to memorize a list of items, the recency effect means you’re more likely to remember the items from the list you studied most recently. This is part of the serial position effect, a phenomenon in which the order of things on a list affects how well they are remembered.

During memory trials, psychologist Hermann Ebbinghaus identified the recency effect for the first time. He noticed that the item’s location influenced the ability to recall items on a list accurately.

There is the primary effect to consider, too.

The recency effect states that items learned at the end of a list are remembered the best, although the initial few items are remembered better than those learned in the middle (the primacy effect).

When you try to learn something new, you’ve probably noticed this impact before. Imagine that you’re instantly given a test to assess how much you’ve retained after you’ve learned the information. Which facts do you believe you will remember the most?

There’s a good chance you’ll remember what you learned last or most recently. You’re also likely to remember the first few things you learned. However, you’re more likely to struggle with that material in the middle of your learning session.

The recency effect can provide some insight into how memory works. By better understanding how and why this impact occurs, you might identify solutions to improve your memory.

Short term memory and recency

Short-term memory is required for the recency effect to work.

The ability to maintain a relatively small amount of memory in the mind for a short time is called active or primary memory. This data is stored and kept active for future use, but it is not altered. For example, short-term memory is demonstrated by storing a phone number someone just repeated to you for long enough to dial it.

Both the duration and capacity of short-term memory are naturally restricted. Without regular maintenance or repetition, most knowledge in short-term memory only lasts 15 to 30 seconds. For a limited amount of time, around four pieces of knowledge can be stored in short-term memory.

What makes the entire argument of primary and recency more interesting for businesses relying on inbound marketing is that businesses who want to always be on people’s minds need to be primal and recent all the time.

In short, you always must be in front of people. It would help if you were second to the last (at least), or the last, regarding what people have encountered or read on the internet because of the recency and primal effects.

Content marketing works because it puts competitive businesses in front of people for hundreds, if not thousands, of essential search terms. For example, if you have a wedding photography business in New York, people need to see your website a couple of times before deciding. But if your business isn’t visible, and no pages or blogs are appearing for relevant searches, your competitors will do that for you.

Ultimately, the decision is yours – do you bow to the pressure, or will you start taking your content marketing efforts more seriously? If your answer is the latter, we’re always ready to deploy – your content marketing team.

You Need Help with Developing Content

Business owners and professionals naturally possess an authentic voice, making them natural thought leaders and authoritative figures in their markets. The problem, however, is without a continuous stream of helpful content, that voice loses its power. You must reproduce that powerful voice through content. The voice is important – now, you must apply it to quality content.

We’ve discussed previously that you need to keep appearing for the right keywords and searches on the internet. However, millions of pages are published daily, and a fraction of that goes to your market. You probably aren’t alone in your market. You have competitors. Some of your competitors may have already published great content before your website’s launch. That’s probably what you saw, and your competitor’s content prompted you to begin planning content for your website. However, after researching how content works, developing it, and optimizing it, you realize that writing the content is the last step.

There is so much more to it than you previously thought. You can create snippets and a couple of pages about significant ideas or themes, but eventually, you run out of topics, and you’re stumped. So how do your competitors do it? Why do they have so many blogs? How do they do it all while simultaneously working on their business?

And the answer is they’ve outsourced their content writing to individuals or teams.

Because honestly speaking, if there are four staff in an office and none of them are professional writers, how would these businesses create the content they need consistently? They won’t be able to do it. They need help. And at that point, outsourcing becomes a massive help to businesses. Outsourcing content writing to us in the Philippines will allow you to scale your content marketing efforts in weeks.

Why is it so easy to outsource content writing to the Philippines?

In a previous article on hiring a content agency in the Philippines, we talked about several significant factors that made it plausible for US businesses to hire professional copywriters and content writers from our country. We mentioned these factors:

It has vastly improved IT infrastructure that makes the highest productivity possible.
English language proficiency.
Attitude and professional work ethics.

Combine these factors, and you have a massive opportunity to hire without worries. Moreover, if you had successfully worked with a Filipino freelancer before and loved it, you will have a great time working with a professional agency or team. That’s just how it works.

Do you need to outsource content writing, copywriting, landing page creation, and other content-related tasks? The Content Experts PH is always ready to help. Click here to email us and we’ll provide a quote and a free consult, too!

10 Things to Avoid in Designing and Formatting a Book (Easy with Steps)

Now in your designing and formatting phase as an author? Congratulations! Here are the tips before you even plan how to put sassiness in your book.

Chapter Lengths

Chapters can either excite, cliffhanger, or bored the readers by showing the story’s flow and how readers should read it. That is why planning how to cut scenes in your plot is essential. Teasing a reader with only five pages of one chapter while the next has 20 pages might annoy them, resulting in a poor reading experience. So to prevent such backlash from books with questionable chapter breaks, consider breaking the flow of annoyance with additional space between paragraphs.

Paragraph Styles

Paragraphs are there in books because a new idea or scene has begun. They break the flow of texts naturally. But the problem, authors have a different phases of breaking paragraphs, and some readers might not enjoy the paragraph styles that some authors do.

So once the book is published, editors read each paragraph, edit necessary breaks for the general public, and try not to make it look like a formatting error. Examples that editors do with sections are indenting the first lines and adding additional spaces between paragraphs.

Running Heads – Not Found?

Running heads, commonly known as page headers, is text on top of pages. It gives readers an idea of which chapter they are into or the book’s title. In addition, it helps readers since they will look to the upper-left or upper-right corners of their books to navigate the silent table of contents of the book.

But the common mistake of self-publishing authors is to forget such part for the sake of either beating the deadline or ink saving. We should never forget how glaring missing running heads would look to books, that it is not only weird but also questionable.

Unblank Blank Page

Yes, running heads in book design and layout are essential, but some book authors forgot to delete running heads to pages that should have been blank and nothing more. Running heads should not go to every page. If the book’s page is intended to be blank, you should not put anything, even a page number.

Paging Method

Your paging should be consistent. If you use Roman numerals, only use them for significant book pages like the preface texts pages. These numbers are called folio, with the drop folio being the numbers at the bottom of the page. Meanwhile, the blind folio describes the counted pages but does not have a page number.

Margins

Consistent margin is one of the significant rules of book design and layout. For example, is the readers’ thumb making reading texts below uncomfortable, or did the margin not predict that the spine’s glue requires more significant portions?

Our goal is a responsible book design and layout and a comfortable reading experience for everyone. Book designers should appropriate margins on the book’s plan and the reading pattern and flow of the plot.

For good book margins, determine the probable page size of the book, the page numbers that the reader will reach once printed, and the vision the book will look like once it curves thanks to the pages.

Typography

Font choices should always prioritize their readability for the general readers. It should also contrast the book design by having different typefaces for chapter titles, part titles, body texts, or even the running heads.

For a pleasing reading experience, book design and layout artists should only stick to two to four font styles. They should also use appropriate font styles based on the book’s theme, plot, or content.

Also, the fonts should be legal for use, as some fonts are premium in editing software.

Alignment

Book design and layout will never be complete without this feature. Readers are perfectionists, and one inconsistency with alignment will give them headaches.

Alignments are essential to make it more professional, especially if the books are under academic publishing. Though it is acceptable to use left-alignment in texts, it is rare and used as a style for fiction books or to show a citation.

On the other hand, If books have bulleted sections, readers should notice indention. Consistency to indentions should prevent messiness of the book reading experience as it reminds readers how different it is from the main idea.

Justified alignment is the most recommended use, as it gives straight edges and consistency to paragraphs. In addition, it will quickly grasp the eye’s vision for constant patterns and shifts whenever new sections are present.

Imagery

Layouting images and illustrations depend on the appropriation of the texts and the genre of the book. That is why balancing both imagery and texts together can sometimes be tricky for design and layout artists.

The cookbook needs a lot of images to show the cooking method and finished product of the recipe, while the children’s book has a lot of illustrations to tickle the imaginative minds of young readers. While some books, like photography folios, only need a large amount of print for the photographs and small captions.

As a piece of advice, give space for arts to bloom in its place, do not layout them together to form an uncomfortable college, but rather, a practical column for celebrating its aestheticism.

Widows and Orphans

Nobody is happy with reading a paragraph breaking at the edge of the page or design. But, as designers, you should keep out of constantly having widows and orphans in each section. Like paragraph styles, hyphenated words for breaks or leaving sentences without a supporting fellow sentence from the same paragraph should never be an option unless highly needed.

Planning book design and layout and the book cover design are hectic, meticulous, and exhausting. Still, authors should enjoy this phase for the book’s publishing and readership success.

The Content Experts PH can help you with book formatting, cover design, layout and so much more. Contact us today at marius@contentexpertsph.com!

Book Cover Design Trends in 2022

Two years into a pandemic, many people were forced to stay at home while our brave front liners sacrificed their lives for the freedom we should have had after this catastrophic time. So, where did the rest of the world indulge themselves? Social media, streaming sites, and books!

So this 2022, though we are close to going back to our pre-pandemic everyday lives thanks to the vaccines and continuous effort to social distance, reading books will be forever a trend. That is why many people today are entering the book publishing business.

And another trend? People will always judge books by their cover designs. Therefore, cover trends will constantly revolutionize how cover designs are planned, designed, and published together with the whole manuscript.

So for a short tour of the world of cover design, please sit back and relax as we discuss it here in the article.

Book Cover Design Basics

Designing book covers is not as easy as it seems to be. Covers have three parts: the front, spine, and back. Creating all of these sections should have balance. Everything should have the same feeling when the readers pick it out of the shelf, and the one that should stand out the most would probably be the front.

Front covers have two parts, imagery, and typography. Imagery can be everything from photos, illustrations, or geometric patterns. It is advised not to over-design book covers with imagery or overpower typography. On the other hand, typography is the font style used for the book’s title, subtitle, and the author’s name.

Meanwhile, the spine is designed. It should still catch people’s attention, not as fancy as others, especially if books are placed sideways in some bookstores. Page numbers of the book will always determine the spine’s width.

Lastly, the back covers are about showing additional pieces of information about the book. The back cover excites the idea about the contents, as it mostly has the book description, book reviews, author’s bio, and the ISBN and barcode. In some hardcover or limited edition book copies, however, back cover designing will go as far as designing the dust jackets.

Book Cover Design Trends

You might be surprised that some book cover designs will resurface and re-trend this year. Trends never fade; they go back whenever it is needed.

Minimalism

Not everyone is a fan of loud book covers in the bookstore. Others might enjoy the minimal cover designs perfect for Instagram stories with your daily sip of coffee.

Minimalist cover designs have clean fonts, less imagery, and are full of white spaces. Yet, it somehow captures the idea that simplicity is better, as it tells its readers that they should focus more on its contents.

Though simple as it may seem, designing books under this trend requires intensive symmetry between the cover and the vibes it might reflect about the book. Selecting the correct graphic elements such as typography and layouts should ensure that it still looks minimalist.

Whitespace of the book cover designs should take the readers’ vision to the main focus, which are the title, subtitle, and author’s name. It should also communicate rightly about its small imagery and symbolic messages through cover designs.

Once executed perfectly, minimalist book design’s effectiveness might take it to the following years of sustaining its trend.

Bold pattern designs

Unlike minimalistic designs, bold pattern designs stand out the most on the bookshelves.

But bold designs are not for everyone. This design should always reflect whatever the soul or theme of the book is. We do not wish to give false hope about a book’s content thanks to a misplaced book design, don’t we?

So if you think your manuscript’s themes are perfect to go full rogue with bold patterns, visual metaphors thanks to custom book cover designs should all be addressed together with bold typography.

The balance should still be present in this trendsetting design. Typographies should never get overpowered by the patterns shown in the imagery; that is why they should look equal to the graphics.

As long as the right balance of features is presented in bold-patterned book covers, add its suitability with the book’s plot and twists, then it might be the perfect formula of why this design keeps on trending every year.

Nostalgic covers

Book cover trend cycles are endless. It might get a hiatus, but witty book publishers will call for its comeback just to perfectly fit the manuscript’s narrative. People like nostalgic and vintage vibes, and this cover might channel the inner old souls that people have today.

Nostalgia vibes through book designs are sometimes resurrected thanks to the manuscript itself. Though a booming trend, this book design is not for all books, primarily if the setting is based on present times.

Notable nostalgic book covers’ starter pack features black-and-white or polaroid-filtered imagery and sometimes typewriter-looking typographic font styles.

Suppose it is non-fiction books like autobiographies or memoirs. In that case, the authors might request the book cover designs and the photographs they kept about the period they tackled.

Embracing such a design trend can be a blessing or curse, given that the power of nostalgia is not picture-perfect as we see in childhood photographs. On the other hand, it might trigger trauma or suspense to some people who had terrible times in the era you are channeling; a wrong move if you want your book for every age range.

Customized illustrations for a book design cover satisfy the idea showcased by the fiction about the book characters and help illustration artists get recognized for their talents.

Illustrations

Illustrated book covers are flexible and can be used by everyone, as it is simple, elegant, or chaotic. Illustrated covers project through the cover and manuscript’s perspective.

Illustrated book cover design is unique and can visually impress readers and bookworms thanks to its authentic and underrated aestheticism. Book cover design is complicated to decide, but with the right people, manuscript reflection, and imagination, it will radiate its beauty in a full bookstore of book design.

The Content Experts PH can help you with book cover design, layout, and other tasks for your self-published book. Contact us today at marius@contentexpertsph.com!

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