The Content Experts PH offers consistently delightful video marketing services for small businesses. Whether you’re interested in short clips for IG or editing event reels, we’re here to help. Enjoy cost savings, a friendly marketing team, and professional experience spanning a whopping 15 years in the industry and counting. Email our team captain Marius today.
Why Invest in Video Marketing Services for Small Business?
Few other forms of content marketing are as effective at grabbing viewers’ attention as videos, and their popularity on the web is only set to rise.
Videos are an excellent medium for showcasing your company’s products and services and motivating your target audience to act. Your SEO rankings will rise 50 times faster if you include a video on your website, increasing your chances of being found organically.
Ask yourself a few questions about your goals and resources before you begin shooting. Your company’s brand identity and intended audience should guide all production decisions, from the script to the filming location, so keep this in mind as you plan out your video.
Video marketing services for small business will help you craft and forget a more powerful marketing message.
This will help you select the best tools, video formats, and platforms for your marketing efforts. There is a huge difference between an announcement of a sale and an advertisement for your company. Conversion rates and click-through rates are important success metrics for the former, while engagement rates and brand awareness raised through impressions can be used to measure the latter’s success.
Keeping in mind that younger audiences prefer to watch videos on social media channels, shorter content is ideal if social media is your destination. It would help if you were prepared for smartphones and smaller screen sizes.
A talent budget might be an option to hire an influencer.
YouTube and Vimeo allow high-resolution streaming without long loading times for longer content, so embedding a video from these sites is preferable.
Remember to outsource video editing services for small businesses that you trust. It’s always a better decision to invest in higher quality work.
It is safer and more cost-effective to outsource your video marketing needs to The Content Experts PH. Our in-house resources are ideal for testimonial videos, product features, podcasts, and more.
What’s more, you will benefit from the cost savings of outsourcing your video editing needs to the Philippines. We offer fantastic rates for consistent, quality work. Our video editing services for small business is designed to please.
Email us today for a quote!
How Can You Make Videos for Small Business?
Even though there is no set formula for a successful video marketing campaign, there are a few steps you should follow to make the process go more smoothly.
Step One: Devise a Strategy
When you have a well-thought-out strategy, you can avoid many setbacks. Be specific about what you want to accomplish with this video and who you want to include in it. Consider the time of day and prevailing weather conditions if you’re filming outside in the open.
Step Two: Write the Script
You still need a script even if no one says anything. Most short videos can get away with a few paragraphs of text. Instead, specify audio, visual, and speaking cues. Err on the side of brevity when timing your dialogue and other video elements.
Step Three: Shoot the Video
Rule one is to make sure you have the right equipment at the day of filmnig. Viewers would abandon a video with poor audio even if shot with a smartphone. Fortunately, high-quality audio can be produced for a lot less money than you might expect. Shotgun microphones are a great all-around choice, while lavalier microphones are the best choice for capturing crystal-clear dialogue in a recording. Consider adding a windshield if you plan on spending time outside.
Step Four: Have Your Video Professionally Edited
Any editing process includes trimming and arranging clips. Drag-and-drop functionality is standard in most editing programs. Use B-roll cuts and transitions to smooth out your footage, and don’t forget to include any titles, graphics, or animations. Keep the use of special effects and transitions to a minimum, as they can be both exciting and distracting if used excessively.
Making a video that resonates with your target audience means finding the right mix of music, dialogue, and sound effects. Alternatively, you can experiment with all three and find a volume level that works best for each functional element, or you can fade each element in and out to create smooth transitions. Finally, consider licensing any music you use or choose a royalty-free track.
Video Formats for Your Video Marketing Strategy for Small Business
Stories About Your Company’s Products and Services
Using a brand story video, explain your company’s history and values to potential customers.
For social media platforms, virtual events and webinars are a growing trend in the industry. You can go live with a single touch on your app (and no video editing required), making it perfect for casual communication. Unfortunately, live streaming has drawbacks, including decreased quality and unpredictability. To ensure you don’t miss a thing at a formal event, invest in high-quality audio equipment and, if possible, multiple cameras.
In interviews, you give your viewers a chance to interact with famous people they might not otherwise be able to. As a result, customers who aren’t ready to make a purchase can still benefit from your brand’s credibility and value from an expert’s perspective.
How-To Videos and Explainers
These videos aim to reassure customers that they can use your product or service successfully and efficiently.
Keep your project simple and effective by using this testimonial video as an example. With editing programs like Adobe Premiere Pro, you can animate or overlay your data visualizations directly on your footage.
Animated videos, for example, show that marketing videos don’t have to be dull. Animating a story can help you tell it uniquely. It is an excellent example of how visually appealing animation can be in video advertising. Try out various animation apps to see if this is the best path for your work. An animated infographic is also a great way to convey actual numbers while keeping the audience engaged at the same time.