The Content Experts PH offers social media content services for professionals, SMBs, eCommerce retailers, companies, organizations, and enterprises. If you’re interested in working with The Content Experts PH team, please feel free to email us today.
Promoting your products and services through popular social channels such as Instagram, Facebook (Meta), LinkedIn, and Twitter is known as social media marketing. Social media marketing is constantly changing thanks to the constant emergence of new tools and platforms.
Like everything else related to marketing, this field will continue to change as consumer behaviors, trends, and social channels change over time.
Unfortunately, many brands (including small businesses) struggle with generating the right social content for their intended audiences. Therefore, content generation for your social channels is your number one priority.
There are many ways to approach social media marketing, but it all boils down to meeting your customers where they are in the universe of social media. As you’ll see in the following section, while social media marketing, in general, is precious and beneficial for your company’s growth, your strategy will differ depending on which social networks your audience uses the most.
As content experts, primarily, we’d love to create various content formats for your business so your profiles will start gaining likes, reads, follows, shares, and other online interactions that will ultimately benefit your business. Below are some types of social content that we can offer your business.
We live in a world where traditional advertising is losing its effectiveness, and we prefer to buy from authentic brands with which we have a personal relationship. If you’re looking to show your customers how much you care about them, user-generated content can be an excellent tool for doing just that.
The best way to show off your product or service is to use an image taken by your customers (who were not paid or asked to do so, mind you). We can help you leverage user-generated content by editing photos, videos, and text for social media posts. Your audience will find the added layout and aesthetics more engaging, and with the proper presentation, there will be a higher likelihood of likes, shares, and comments.
This is a great way to get real engagement from your audience without having to spend a lot of money on videography. Live streaming is the core of video content on social media, whether it’s a simple Q&A format or a wild product review that involves parkour.
Live streams are frequently made with a smartphone and a low-budget setup. The beauty of it is that you don’t need a lot of money to go live; it’s accessible. The fact that so many people have spent the last few months working from home hasn’t done anything to diminish interest in this type of content in 2020.
We can help prepare your live streams through coordination and storyboarding. That works, too, if you need to consult with us for brainstorming concepts! We can also professionally edit your previous stream videos or footage to become stand-alone videos that you can upload to YouTube. We also accept video editing tasks like combining footage into a compilation or film/reel.
Even though live streaming has grown in popularity, this does not mean that more traditional forms of video content are on their way out. The popularity of video has never been higher. Video marketing is king. Consider the following video formats to see how they can help you stand out on the various platforms you use:
Thought Leadership Content
If you’re in the business-to-business industry, social media sites like LinkedIn and Twitter are great places to establish yourself as a thought leader. The most straightforward way to generate thought leadership content is through blogging.
Because of how much it contributes, this type of content repeatedly stands out regardless of the market or industry vertical. People read this type of content closely, and they will share it if they think what you’ve said is helpful. The Content Experts PH can help ghostwrite scripts and speeches for you and articles for thought leadership blogs. Thinking of authoring a new book? We also offer eBook writing services!
Competitions and Online Contests
Chances to win products from one’s favorite companies are irresistible to anyone. But, with the right competition strategy, you can quickly grow your brand’s social media following at a low cost.
Keep an eye out for the common mistake of giving away something that will draw entries and followers from those not typically engaged with your brand. Avoid this common trap! Don’t just give away high-value prizes if you want to get your competition noticed. Instead, you must carry out this task flawlessly. For the most effective results, you should use competitions to build up an engaged audience aligned with your brand’s personas rather than simply adding more followers.
Quizzes & Polls
There are many ways to poll an audience.
Using a poll or quiz can effectively expand your audience, especially if the results are unexpected or there is a compelling reason for people to spread the word about their experience.
Memes and GIFs
GIFs and memes are MUST HAVE content when it comes to social media. GIFs are a great way to keep your social media audience engaged with your message. Instead of relying on pre-existing GIFs, the most successful companies in GIF marketing create their own from scratch. Few social media users go beyond the built-in features of the platforms they use, so thinking outside the box can give you an advantage over your competition. The Content Experts PH can offer meme and GIF packages for easy deployment across your social media channels.
Reviews and Testimonials
Many people are familiar with social proof, but if you’ve never heard of it, it’s a phenomenon wherein assume the actions of others to reflect the correct behavior in any given situation.
The most effective way to demonstrate social proof digitally is to share customer testimonials and reviews.
You don’t have to spend much time or money to get a testimonial or review. You can share articles about your products and services that have been reviewed, or you can even record video testimonials. We can help by editing those testimonial videos to make them consistent with your branding. We can also take user-generated feedback and present the information so that your brand identity is built up nicely.
In the B2B sector, sharing case studies is especially important, and LinkedIn is a great place to do so. In addition, you may be able to generate leads directly from social media platforms if you provide examples of results you’ve achieved for your clients and customers.
In some cases, you can link to case studies on your website, but this is usually not the most effective way to approach social content in this format. Instead, case studies can be incorporated into thought leadership posts to increase the impact of both editorial and sales-oriented content on the reader.
Comments and Quotes
On social media platforms like Instagram, inspirational quotes are all the rage. They are a simple way to stand out from the crowd, inspire your followers and make it clear what your company believes in.
Presentations and Slide Decks
The most effective way to get your audience to stop what they’re doing and pay attention to what you’re saying is through slide decks and presentations, which are most effective for B2B brands. Slide decks are a simple way to communicate on LinkedIn. Using LinkedIn’s native presentation upload feature, you can easily share your slides with colleagues and clients.
Who said your social media posts couldn’t be promotional? However, there is a consensus that the most effective form of social engagement is when people are educated or entertained, but it doesn’t mean that you should shy away from marketing your products. You must be able to demonstrate a financial return on your social media efforts. To help you achieve your goals, you should regularly share your creations.
However, take your time and think creatively about how you go about it. It’s tedious to watch a white background carousel of product shots. Why not take the time to go out and shoot action shots of your products in action?
News and Press Releases
Whether you’re posting on your blog or distributing your content to a PR network online, The Content Experts PH can help write important news, features, and press releases for you. We are also available for in-depth product reviews and even product testing. We are open to working with all legitimate businesses.
Do your social channels need a healthy dose of new social media content for these challenging times? Then, contact The Content Experts PH today, and let’s get started.