You’ve already put much effort and passion into creating your do-it-yourself crafts, so it’s significant for you to put them out into the world for more people to see. But, behind the scenes, this also involves the extensive planning and artistic process that goes into all your creative pursuits.
As a crafter, it can begin as a hobby that you do on your time off but can transcend into an actual business from which you can profit. From creating resin coasters to acrylic pour art, the global handicrafts market is forecast to hit a whopping $50.9 billion by 2024.
Despite this, you still have difficulties reaching the right people to sell your crafts to, market your goods, or build a loyal community of followers.
Do you want a broader reach and more readers? Then, it’s time for you to get all the help you need. The Content Experts PH offers DIY and crafts blogging services.
Let our team handle the pressure and research. We can further enhance your digital marketing efforts for small businesses with related services like eBook writing, book design and layout services, graphic design services, and video marketing. Please email us today for a quote!
Developing Blog Content for Your DIY & Craft Blog
The internet handicrafts landscape is continuously growing, and not investing in DIY and crafts blogging is a missed opportunity. In choosing to start a blog for your handicrafts, there are many benefits that you can gain. As a crafter, blogging is one of the most straightforward but potent platforms that allows you to connect and share relevant topics and content with your audience. That’s why outsourcing content writing to the Philippines is a logical and cost-effective way to continue your digital marketing journey.
One of the main reasons for anyone to start a blog is to have their thoughts and voices heard, especially how you can come up with your DIY and crafts. This will also be a platform for you to showcase all your crafts and the entire process of creating your projects.
Another reason to consider taking the route of blogging is it can be your gateway to getting noticed in the ever-growing do-it-yourself community. Other than gaining followers, it is also crucial for any blogger to be surrounded by peers that share the same interest.
Once you have an effective blogging strategy, it can be an avenue to have a two-way conversation with your customers, especially in the DIY and crafts industry. This becomes an integral part since many in the audience are sure to inquire about the crafts that you create.
A blog post that is informative or entertaining can be shared on social media and become an asset in building a brand. Blogs can generate leads, create brand awareness, and drive traffic to your website. In addition, they allow you to showcase your expertise and knowledge in a way that’s easy for customers to digest.
From a marketing perspective, blogging is a public relations tool where you can constantly update your followers regarding handicrafts that you plan to do. Of course, this goes together with having an engaged audience.
Guest Blogging and SEO
Guest blogging boosts brand awareness, aids in building your business name, and allows you to attract a loyal following. Especially in the DIY and crafts industry with a flourishing and supportive community, it would be easy to implement guest blogging.
It is also essential to work with other crafters that have the same niche so you can attract the same kind of audience. Overall, a great way to evaluate the potential of your content, gauge whether it will be enjoyable for readers, and see how other sites are presenting similar topics.
This strategy is intertwined with SEO, which uses on-page and technical techniques for better discoverability. It is the most critical part of SEO because they don’t just see the words on your page but how relevant you are to those words throughout the content itself. Creating great content means having more “golden nuggets” of knowledge and ensuring that each piece flows together nicely and provides value to readers.
When you write a blog post on your handicrafts to outrank your competition in Google search results, there are some essential key ingredients you’ll need to follow. First, aim to create content that people want to see, so every sentence in your blog posts must be filled with value and interest.
Your content must also be easily shareable with social media and optimized for keywords related to your topic or brand. To ensure that all of this works together, start by creating a list of keywords related to your topic and ensure those words show up in every single piece of content that you write. It would help if you didn’t end up writing compelling blog posts that no one will care about because the search terms are too broad and do not connect with people.
Starting on Content Marketing for the DIY and Crafting Market
Our discussion clearly shows that blogs create a community of people that can be engaged and build a relationship with your customers. It becomes a third-party place where customers can interact with you as an authority as a customer service representative or salesperson would.
Your blog should be where you can share your experiences and expertise in DIY and crafts. It’s a great way to build customer trust and establish yourself as an authority in your niche. The blog becomes a place where you can listen and respond to your customers, but it also allows you to give them something more than just service—it gives them knowledge.
It might seem too overwhelming when you think about how to start blogging, especially considering all the factors we mentioned above.
We can help blog content that complements your art and principles. We’d love to tell the story of your journey as an artist or crafter to connect effectively with your audience. The best time is now! Please message with the contact form below or send us an email.