Global businesses are scaling their digital operations, widening their branding efforts, and increasing their bottom line with the help of content marketing services in the Philippines.
If you’ve been reading about inbound marketing, lead generation, or general content marketing on the internet, you’re likely already aware of the enormous benefit of having optimized content. Hiring a professional ghostwriter is a practical choice instead of shouldering all the stress and effort of writing content for your website.
SEO copywriting can be your business’s subsequent extensive development, as you can significantly expand your content marketing efforts with a cost-effective method (investing in content generation Philippines) and partnering with us, an experienced PH team.
The Content Experts PH is a Philippine website writing company that can easily handle various digital marketing tasks like market research, competitor research, keyword research, and professional blogging and guest posting for SMBs, companies, and enterprises. If you need help with any content-related effort, you can email us today for a courteous quote!
As your premier choice in content marketing services in the Philippines, we can also help you through a bespoke system of services—all related to inbound marketing, digital marketing, search engine optimization, and content marketing.
How Does Content Marketing Work?
Content marketing is an entire discipline in digital marketing. There are entire platforms dedicated to managing content on a website and measuring results. In addition, you have several options for measuring content effectiveness later on. However, the most significant hurdle is establishing the foundation of content on your site and ensuring that your content matches your goals.
Once you’ve established the business goals you’d like to accomplish with the help of content marketing services in the Philippines, it’s time to decide which formats you think would be best for your needs.
Here’s Why Blogging is Still One of the Best Content Marketing Services in the Philippines
It’s normal for business owners who have “gone digital” for the first time not to be thoroughly familiar with the different formats used in content marketing.
That’s alright because that’s why we’re here: we can help you navigate the ocean that is content marketing, so you can find your spot and attract targeted traffic to your website. And one of the best content formats around is blogging.
Blogging is still a relevant content marketing format, although millions of blogs are now on the internet.
Some marketers say that the volume of blog content on the internet should indicate that this content format is already ‘overused.’ However, people are still reading blogs extensively because it is among the internet’s most accessible content marketing formats.
However, what should be the focus is how you use blog content to your advantage with the help of professional content marketing services in the Philippines. Businesses should blog with a laser focus on their audience and market.
No business should ever blog just because they read somewhere that they should. What comes first before blogging are your business goals and how you’d like people to perceive your branding. In short, blogging should be an integral part of your marketing efforts. It mustn’t exist in a vacuum—ever.
Content marketing as an approach relies heavily on blog posts. Blogs can help raise a business’s online profile within a target audience and encourage them to interact more frequently with your brand.
The importance of professional blogging becomes even more evident when we examine how blogs work: they provide a platform that is so diverse that it can be used to publish all kinds of information in the quickest and easiest method possible. This is another reason blogs will never go out of fashion as a content format.
Despite having a textual base, you can always add rich media to your posts. Furthermore, there are virtually no limits on what you can accomplish given the state of HTML5 and CSS, not to mention the technologies provided by content management systems like WordPress.
You can start a new blog in a matter of minutes. However, creating the best blog for your customers will require considerable effort.
Nonetheless, blogging remains a low-cost method of promoting products, services, and branding. The better the quality of your content, the more effective it becomes in drawing in new customers.
Additionally, the more informative, thorough, and up-to-date a blog is, the more likely it is to achieve the desired outcomes for your business. As your content marketing services in the Philippines, we can help develop blogs that will stand the test of time.
We highly recommend long-form content of about three thousand words to break into competitive markets and search results.
Unfortunately, while Google explicitly states that search results are ‘not dependent on content length,’ the consensus is the opposite.
You need to provide a certain amount of information each time and build a website rich in insight and solutions before your site can be considered an authoritative resource.
And despite not stating specifically how many pages a website needs, Google’s engineers have let slip in the past that the algorithm is likely not to take any website with less than thirty pages of content seriously.
This means that after you’ve developed thirty pages of site content, that would be roughly the time when your content might start ranking better against your competitors.
The exact number and the quality of the pages will vary depending on many ranking factors, but from our experience, all kinds of content can rank, andGoogle can give top billing for fresh content from new websites. Of course, all the AI and SEO tools might tell you otherwise. Still, we have firsthand experience ranking organic content against all those bigwigs in different markets as professional content marketing services in the Philippines.
If your competitor has 500 pages and you have ten, don’t expect organic traffic miracles to happen so soon. It will take some time for SERP improvements to happen. But don’t worry. If your competitor has hundreds of existing content over years of publishing, you don’t have to match that content number immediately. However, it would also help if you didn’t let up on your blogging efforts.
Is your website’s blog section gathering dust and cobwebs? We know how it feels. Email us if you need content marketing services in the Philippines, or fill up the form below to message us directly.