In the end, the quality of your social media content is what determines whether you succeed (or not) in this arena.
Many other challenges face small businesses when it comes to creating social media content, in addition to the time and money commitment.
To address these issues, most content marketing strategies use a variety of different types of content. For example, social media content can be used to help your brand stand out and connect with its target audience.
Using high-quality images and graphics will lead to a higher level of engagement. Customers are more likely to remember if they see your posts regularly and don’t skim over them.
Visual content is better understood than long-form blog posts and articles because images are stored in our long-term memory. The cameras on today’s smartphones can take stunning photos, and the apps available allow you to edit, filter quickly, and otherwise enhance those images. Taking pictures with your smartphone or camera is the simplest way to create visual content.
Beware of oversaturation on photo-centric platforms like Instagram. If you want better photos or videos than what a smartphone camera can produce, you’ll need a dedicated camera and editing software.
The most popular social media platforms for sharing images are Pinterest and Instagram, but pictures work on all of them. Snapchat, Twitter, LinkedIn, and Facebook are all viable alternatives. Blog posts that include images are also more likely to be shared and clicked on.
Image Tips for Social Media:
- Make your posts stand out with eye-catching art. Unsplash, Pexels, and Pixabay are some of the best free stock photo sites out there.
- Your images should not be overly wordy. Advertising on Facebook is subject to Facebook’s approval.
- Increase the number of photos you take that include people’s faces. They can assist in putting a human face on your company.
Blog Posts, How-To Guides & General Information Articles
In addition to demonstrating your knowledge and expertise, blog posts, articles, and guides can help you build your reputation and credibility.
There is a lot of blog content already available, and the competition is fierce. To come up with new ideas, you’ll need a lot of imagination. A lot goes into writing content, especially when trying to explain a complicated subject. This will help you develop ideas for your content by giving you a sense of what people are searching for.
This type of content works well on platforms like Facebook and LinkedIn, especially if your articles are longer than 1,500 words. You can post the entire article, a snippet of it, or a link to it. In addition to Facebook, Twitter is a good option for driving traffic to your website, but the character limit is restricting.
When it comes to video on Facebook, it’s easier than ever to record with your phone camera. In addition, consumers’ expectations of social video have shifted in the wake of the mainstreaming of live streaming, so videos with flaws may now appear more natural on social media platforms.
Taking videos is much easier than taking photos, and videos are more interesting to watch. Various video content types can help you grow your business, such as product updates, how-to guides, and videos. For example, while it is simple to produce short videos, the cost of producing high-quality videos can quickly escalate.
Making a video can be difficult. Your production values will dictate what you need in expertise and equipment.
YouTube is the best platform for video content, but Facebook videos can also significantly impact it. Instagram Reels also provide excellent, snappy tools for creating, polishing, and posting short video clips.
Short videos and images that disappear from social media sites after 24 hours are called “video stories.” All three major social media platforms have them. For example, you can use them as a means of announcing new products, services, or events, and giving your followesr a glimpse into the workings of your business.
Each social media platform has a feature that lets you do so to create a video story. These don’t necessitate a high level of production value, making them simple to make.
Because they have a short shelf life, some users may be reluctant to engage with them. Drawbacks: While the fear of missing out can be an effective motivator,
Instagram, Facebook, and Snapchat are the best options for platforms because of their popularity.
People who can’t make it to a live event can still participate via live video. Unlike stories, livestreams can be viewed later. You’ll also need someone to speak on your behalf while you’re on the phone or using another device.
If you have a bad Wi-Fi connection, your video may freeze or buffer, which will result in poor picture quality. Platforms that support live content make the option easily accessible and convenient. In addition, you can see what your viewers will know before you go live by previewing the videos before publishing them. Don’t be afraid to keep an eye out for new content ideas by tabs on the brands and organizations you admire.
Facebook Live is the most popular social media platform for livestreaming. It is also possible to use smaller venues, but they may not attract many viewers.
Infographics are visual representations of data, statistics, and other information. They’re particularly good at conveying complex concepts. When creating an infographic, you may need to work with a team of people from different departments. It’s also essential to conduct thorough research and be inventive with your writing style. You will need an accurate and well-researched outline before creating your infographic. After completing your design, your graphic designer and writer can make the individual pieces and put them together.
It’s a good idea to use Pinterest, LinkedIn, and Facebook. Twitter is also a good option.
Reviews and Testimonials
Reviews and testimonials are precious because people trust other people’s opinions and experience more than what brands say. Contact former customers and request testimonials from them. Keep in mind that Yelp and other review sites may penalize you if they perceive you as “bribing” your customers.
It’s not always easy to get reviews and testimonials for your product or service. Because you can’t control the content, there’s no guarantee that the reviews will be favorable.
For Facebook and LinkedIn, reviews and testimonials work best. So, as an additional feature, Facebook has built-in star ratings for businesses.
It’s easier to show your expertise in an eBook because it’s longer and more detailed than a blog post. Because eBooks take a lot longer to create than blog posts, there is less competition in this market. An ebook is simply a collection of blog posts arranged alphabetically by topic or subject. You must use your best content or hire a writer with experience in eBook creation. If you are self-publishing a newly-written book, be sure to consult with professional book design and layout services, too!
Not everyone wants to spend the time to read an entire eBook. A lot of time is spent creating and sourcing content relevant to your target market. Even though they can be an excellent source of new customers, they are not always read.
LinkedIn is a great place for eBook promotions because it’s a great place to connect with colleagues and learn about their jobs or other interests. Unfortunately, Twitter and Facebook are only options for those who don’t want to use them.
These are a great way to get the word out about new products, events, and livestreams. Consumers enjoy learning more about their preferred brands and retailers from the inside. It is often preferable to release information incrementally. You can think of an announcement as a series of teasers leading up to the main event.
Determine how long you will need to attain some traction before launching the announcement—you may lose momentum if you do so too early.
Social media management apps can make announcements on social media platforms like Facebook, Instagram, Pinterest, and Twitter, either directly or through a third-party app.
People enjoy participating in social media contests because they want to win. Develop an incentive that will pique the people’s interest who will be watching your presentation. It’s best if it’s relevant to your company. The next step is to plan out the contest’s duration and entry requirements.
A prize must be awarded, and this costs money. Participation may also be restricted if registering for the contest is a hassle.
Facebook, Twitter, and other social networks will work. However, if you’re running a contest on social media, don’t overdo it on professional networks like LinkedIn.