Most transactions nowadays are accomplished online. Almost everything is and can be delivered right through your doorstep. All these efforts are (still) directed at keeping people from going out of their homes. Hence, the need to make most things accessible to as many people as possible.
AI will facilitate the creation of more than 50 million jobs this year. And might beat humans in doing mental tasks by 2030.
Marketers will develop evergreen content based on frequently asked questions or most talked about topics in their market niche. SERPs will be more precise and reflect what the searchers need to know.
SEO content this 2022 will be more discerning, people-focused, and will bring about a positive user experience.
Google identifies and classifies “good” content based on its reliability and relevance. This year, SEO ranking is expected to become more robust as it provides in-depth content SEO that’s responsive to the needs and queries of internet users.
Content SEO Vitals
Fresh, Informative, And Entertaining Content
It’s always worth a try to create content that ranks on SERPs. But this year, the thrust of SEO copywriting is more about people and their experiences. So your content must not only be informational but amusing as well.
Keyword Stuffing Won’t Help
As a general rule, specific keywords should be used five times at the most in a standard article. Anything more than that can hurt the readers and be considered spammy. In addition, you’re running the risk of your site getting penalized – demoted or removed from the rankings.
Use Of Voice Search
Doing searches is now easier with the implementation of voice recognition in mobile and other internet software. Conversation-like queries seem more convenient to users than typing long-tail phrases on their search bars.
Creating an SEO Content Strategy in the Pandemic
For years, marketers have banked on a proven and tested strategy in creating SEO content—a detailed roadmap that addresses a growing audience’s demands based on current industry trends and the necessity for businesses to thrive. SEO copywriting revolved around these concepts. And it was working.
COVID-19 Throws It All Away
Until COVID-19 tossed all those years and imposed a new normal that we should all get accustomed to. For many businesses that couldn’t hold their ground against these challenging times, evolve or else…
The Need To Transition
Now, content SEO is geared towards recognizing the people’s health concerns, social distancing requisites, and an economy that businesses hope to save from the brink of collapse. Therefore, we need to transition from the old ways to this current situation and stay afloat.
Communicating Through Content SEO
Through effective SEO copywriting, businesses communicate with their clients to learn more about what they need and how they will be met. Content SEO is designed to tackle survivability and resilience during these times and prepare for what’s to come after this pandemic.
Temporal Vs. Evergreen Content
Temporal content is mainly based on hype and what’s “in,” which can quickly become the talk of the town. But it is short-lived. Moreover, delivering temporal content occasionally or during a pandemic can make you look opportunistic and insensitive about your audience’s needs.
On the other hand, Evergreen content isn’t anchored on any particular event or time, which, if done right, has a more lasting impact and value.
Surveys say that more people now are getting comfortable studying or working at home. As they endeavor to restrict outdoor activities and social contact, people turn to the Internet when searching for just about anything—making local SEO more effective than ever before. “Jobs near me.” Or “pizza delivery near me” have become typical search queries.
Increase your store’s online visibility by making it appear on SERPs (search engine results pages). This means coming up with engaging SEO copywriting, clear and concise product descriptions, optimized headlines and meta tags, navigational and internal links structure for a better user experience.
- Understand your audience better by knowing where they live, their age group, ethnicity, etc. This vital information can be used for future behavior analysis.
- Ecommerce SEO helps you drive traffic to your store, reach your target audience and get them to visit your site where you get a chance to present fascinating copy, introduce your brand before persuading them with CTAs.
- Encourage consumer participation. Reach out to buyers and prospects by engaging them in a program or promotional campaign that offers incentives, rewards, or discounts when they leave reviews or make another purchase. Repeat shoppers can be used as a barometer for customer satisfaction.
- A website that could answer customer queries in no time and looks good on mobile attracts more visitors than those that aren’t. Since the first quarter of 2021, mobile devices account for 54.8% of global website traffic. This is why developers strive to make their websites as responsive as possible.
Best Practices for SEO Content
- Use HTTPS. Using HTTPS adds security and trust to your website. It protects your site’s visitors from hackers and other attackers who can steal your customers’ personal information from unsecured or compromised networks. In addition, HTTPS secures your site’s pages by encrypting the information sent between the server and visitors.
- Google uses HTTPS as one of the ranking factors. So if your site isn’t HTTPS yet, don’t fret. Numerous web hosts offer to switch as part of the deal. Install an SSL certificate, choose one from LetsEncrypt and install. It’s free. And it should be able to secure every page on your site.
- Keyword search. Focus on long-tail (searchers tend to use phrases when looking for more information about a particular topic) keywords based on your understanding of user intent behind those searches and the resources that dominate search results.
- Add images and/or illustrations with alt tags in your posts and optimize them. Uploaded images not only enhance your site’s aesthetics. Google finds your visuals with keywords and considers them when indexing.
- Cut your page’s loading time. Or better yet, accelerate it. A site that loads so slow can be frustrating and a turn-off to potential site visitors, which can ultimately drop the rankings. What to do?
- Limit the number of images you upload. Compress or resize images to improve your site’s speed. With the growth of your business comes several plug-ins that may slow down your site. First, determine who’s vital or not to your site’s performance. Then, remove unnecessary plug-ins or replace them with faster ones.
- Have you ever considered subscribing to a better hosting plan? Sharing the same server and resources like RAM, CPU, and bandwidth with others slows down your website when traffic spikes.
- Create content based on target keyword research. There are SEO tools that can help you find your target keywords. Your content should match the searchers’ intent and provide them with answers.
- Choose an interactive design for your website. Your site should be user-friendly for both mobile and desktop users. Website owners and content creators lean towards creating engaging content and improving their titles and meta tags, so they get to overlook how a site should look and feel for all users on whatever devices. Is your site easy to navigate? How does it look on your phone? Remember, user experience should be of utmost importance when building a website.