Ever wondered how the contents you first see when searching for something on Google is, if not something closely related, the thing you are looking for?
That is how content SEO works.
If you are not aware of what content SEO is and you are relatively new to the world of marketing, this article will show you the things you need and may want to know about content SEO and how it can do wonders for your website.
First, let’s define what it is. Content means any information found and can be consumed from the world wide web. On the other hand, SEO refers to optimizing a website to make it easier for users to see it through search engines such as Google.
Hence, content SEO means any content created whose goal is to climb the search engine rankings and attract exposure.
While it is true that content SEO will help you gain exposure and search engine rankings, making it your only goal can make things go for worse. To avoid getting penalized by Google, you, as a content creator, must provide content that has value and is above and beyond search engine optimization.
But what types of content can you provide for content SEO?
What Are The Types of SEO Content?
SEO content may come in various forms and can include any of the following:
If you are running a retail e-commerce site, product pages are essential as they can serve as a both SEO content and a PPC landing page.
One of the simplest ways to generate a consistent stream of effective SEO content is to start a blog. In general, blog posts are more engaging and likely to attract links than product pages, so they can be a great way to establish authority for your site.
Think of a news article, an interview, or a feature piece. This is the primary content found on most newspaper or magazine-style websites.
A list is just a type of article, but framing it as a list makes it easier to scan. These titles also appear to be more clickable when found in search results or social media feeds.
A guide is a longer piece of content that explains how to do something in detail. Manuals are frequently divided into multiple web pages, but it’s best practice to allow users to view long content as a single page if they prefer.
Because there are fewer videos on the web than text pages, it may be easier to rank on the first page for a competitive keyword by creating a video rather than an article. Videos can be a great way to attract and reach an audience, depending on the type of site or business you run. Consider making video tutorials for your products. One may create videos related to their business, such as bakers creating recipe tutorials, cosmetic products ambassadors creating make-up tutorials, etc.
Infographics, or large-format images containing a large amount of data on a single subject, can generate many page views and links. However, because so much of the content is embedded in the image and thus not readable as text by search engines, the rest of the page must be carefully optimized. To get started, use one of these five free infographic templates.
A slideshow is a method of displaying a collection of related images. Sometimes images are more important than text—for example, you’d like to show a series of pictures from history or show pictures of different dog breeds. But keep in mind that the search engine optimization of your title, captions, image file names, and short descriptions is essential because the search engine has less to ‘read.’
It might not be easy to believe, but people look up terms on Google more often than they do on dictionaries—it is even wondered if people still look up words on dictionaries nowadays. If you know a lot of terms or work in a specialized industry, a well-designed glossary might attract some search traffic. You can create one for accounting, cooking, and even internet slang terms. Ngl, fr fr.
A directory is a helpful taxonomy of links to sites or resources related to a specific topic. For example, say you have a blog about taxidermies; you may consider adding a directory about locating materials to create taxidermized animals, taxidermy shops, etc.
These are just some types of SEO content; if you have something else on your mind, there’s no harm in trying (unless it’s something illegal). Don’t let this list limit you; the possibilities on the internet are virtually endless.
What Makes a Good SEO Content Strategy?
Suppose you have been creating content thoughtlessly, wishing that some of them would eventually rank in search engines. In that case, this is your sign to exert more effort and commit to a more effective and efficient SEO content strategy for the web.
Here are a few steps to enhance and make a good SEO content strategy:
Define Your Goals
Before anything else, you must first determine your goals as a website or business. These goals will later help you decide which kind of content you should focus on and what content should be seen on your site.
Is your goal to drive product sales? Is it to monetize your site through advertisements? It is all up to you.
If your goal is to drive product sales, you may consider creating search engine optimized attractive and informative product pages. In addition to that, you may also consider adding helpful blog content about your products, such as how to use them.
On the other hand, if you want to monetize your site through advertisements, you’ll have to attract readers or search engine users; your focus should be on creating content that may have value for your target audience. These contents may be in articles, videos, slideshows, etc., that are informative, entertaining, or both. It would also help your site if your contents are “sticky”—keeping your visitors stay longer on your site or keeping them coming back.
Know Your Audience
A lot of survey and analytics software found on the web can help you know your site visitors or clients. You must know your target audience, their age bracket, and the contents they would be looking for. These will help you understand what kind of content you should create that will attract these personas.
Create An Editorial Calendar
Once you have decided who your targeted audience is and what goals you have as a site or business, the next thing you must do is create an editorial calendar. Posting content regularly will help you retain your current audience and attract more people to view your content.
Not only does creating an editorial calendar will help you stick to a regular schedule, but it may also prevent you from the struggles of coming up with a new topic for your following content at the last minute.
A few tips when creating an editorial calendar:
- Use a shareable calendar. Calendars such as Outlook and Google Calendar could be of great help if you are working with a team. These may help you set up reminders for the task creator when they are due.
- Ongoing features. As a content creator, you may consider creating a continuous part. For example, suppose you are running a music-related website. In that case, you may consider creating specific types of content per day, such as Artist Feature every Monday, Featured Song every Tuesday, and so on. These ongoing features can make it easier to develop content for the following weeks or months.
- Give yourself plenty of lead time. When creating more complex types of content, such as videos and infographics, allow yourself plenty of time. These frequently require multiple rounds of editing to perfect and can be more challenging to optimize for search.
- But don’t plan too far out in advance. Calendars frequently get thrown off track after a month or two due to uncertain reasons, so it is not advisable to create a schedule for the next year to avoid getting disappointed and wasting a lot of time and effort planning.
Analyze and Re-asses
Lastly, check your site’s analytics regularly. It wouldn’t hurt to periodically analyze your SEO content through your site’s insight to know what is working and what is not. This way, you can improve your content and create more content that can attract engagements such as page views, links, comments, shares, etc.
Your analysis should have these goals:
- Study patterns of successes. Look for the content you think are successful, study their habits and repeat these strategies.
- Update and improve. Think of how you can enhance your new content by assessing your older strategy. Don’t forget SEO content. Study what can significantly increase traffic and re-optimize your content.
These are only a few of the basic things you must know about SEO content—but everything starts from the basics, right? If you have more questions regarding SEO Content, leave a reply here! It could help us rank up the search engine, too.