Do You Need a Copywriter? Here’s Why You Need a Website Copywriter from the Philippines

Hire a website copywriter in the Philippines

So, you already have a website.

You’ve paid for upgrades, and your domain looks so shinyvideo when you type it on your browser. So what’s missing from the picture? You hear crickets. Yes. You’re missing connections and potential customers. You realize that having a website is never enough. It’s 2022, and hundreds of other pages are vying for the same spots on page one.

Regardless of how basic or complex a company is, these characteristics are vital for a website that aims to help consumers locate the best deals in the eCommerce market. 

Here’s where a website copywriter comes into the picture—someone who can make your page look amazing and help direct traffic to your offers while enhancing your brand through the written word.

A website copywriter from the Philippines might be what your site needs to take you to the next level. 

A website copywriter can help give your site an edge over its competitors with engaging and persuasive content. They have the skills and experience to write words that will make people want to buy a product or service, regardless of where they are in the world.

Your site can get more organic traffic from search engines through website copywriting. Websites with more visitors and higher rankings are likely to appear higher in search results—which means people visiting your site and clicking the links you provide that lead them to products they want to buy. In addition, better copywriting can result in the sale of products or services that you’re trying to accomplish.

Need help with writing content for your site? Email us today

What Is SEO Copywriting?

SEO copywriting is a vital component of any digital marketing strategy. It’s the art of making content on a website so compelling and engaging that people will want to read it, share it, and ultimately purchase your product or service. If you have unique and enticing content on your site, but no one is reading it, then you’ve wasted your time and money.

Knowing the difference between good and bad copywriting is who will buy your product or service based on your words to describe it. Good copywriters know how to write in a language that appeals to their audience and gets them hooked. They know when to tell a story about your product, show the benefits of using it, and mention the price point.

SEO copywriters use keywords and keyphrases and tailor content for your audience. Suppose you have unique, relevant content on your website that attracts people and encourages them to share it on social media. In that case, you could see a considerable increase in traffic to your website from search engine searches. SEO copywriting is especially useful if running an online store or business.

People can access information about your business through search engines. Of course, good English language skills are essential if you sell products or services to people who speak other languages. But even if you don’t speak different languages, you can find a copywriter who can write compelling content for your international audience.

Here are some examples of great SEO copywriting:

Boring headline:

Honey is a Healthy Ancient Medicine

A more compelling headline:

Here’s How Honey is Pushing Back Years of Disease

Boring headline:

What Do Customers Think of Us?

A more compelling headline:

What Customers Say About Us – 10 Ways We Changed the Shopping Game in 2022

You can see how these headlines easily persuade customers to read each and hopefully buy the specific product. That’s the power of SEO copywriting. You want your website copywriter to help you craft words that get noticed, not just anyone.

These examples show how you can take a dull headline and turn it into something much more engaging that people would want to read. If you have this information on your website, then people are more likely to read it, click on the link, and possibly buy what you’re selling. SEO copywriting turns people into customers!

Website copywriting is a specialist skill. Someone needs to be appropriately trained in SEO copywriting and have experience tailoring content for a specific audience to increase engagement. Please don’t leave your website copywriting in the hands of amateurs as the resulting writing may do more harm than good. 

Get copy that provides lasting benefits to your website. Contact a professional SEO copywriter today

How Long Is SEO Copy?

The length of SEO copy is a significant consideration when writing it. Copywriters are expected to produce content for various purposes, including web pages, blog posts, emails, and social media content.

The average length of copy for top positions in SERPs is 1200-2000 words. 

Emails should also be short and catchy with one or two points that get the point across, while social media posts should be concise and to the topic with a link back to your site.

Hiring an SEO copywriter includes many benefits, including a high conversion rate, increased traffic, and reduced bounce rates on your site. However, there is one thing an SEO copywriter needs from you. They need your content broken down into various sections. It’s also advantageous to summarize what you want to accomplish with the copywriting project. Finally, copywriters can provide feedback on the images and videos you can include in the final page layout. 

You can use these additional elements to enrich your content and improve page design and layout.

Remember: Google examines the quality of your content and how you present the information to readers. Therefore, you should invest not only in good copywriting but also in professional WordPress web design services

A good website copywriter will expect this information from you. If they are not given this information, they may not effectively use it to produce engaging and persuasive content for you. Sometimes, their hands will be tied if a client doesn’t provide enough details about what they want and how they want it to look. Find a copywriter from the Philippines who will know immediately and help you with this. They have many years of experience to help you produce engaging copy for your SEO copywriting project.

To understand more about how an SEO copywriter may help your company grow and create brand recognition, continue reading.

What’s The Difference Between Copywriting and Content Writing?

Many people confuse content writing and copywriting, but they’re two very different things. Content writing focuses on engaging web content that’s both informational and useful. Web content writers usually avoid persuasive messages because it’s not their job to convince visitors to buy a product or service. Many people confuse content writing and copywriting, but they’re two very different things. While good information can be persuasive in many ways, content writing is geared toward getting knowledge out there, while copywriting has an inseparable, compelling bent. 

Content writing is focused on creating website content that is engaging and informational. Web content writers usually avoid persuasive messages because it’s not their job to convince visitors to buy a product or service. Copywriting, on the other hand, will make visitors believe your message.

SEO copywriting does not necessarily have to be persuasive or persuasive. Instead, you can write valuable and helpful content for your visitors. For example, “Here are ten reasons why you should use this product.”

But if someone reads your copy and they disagree with what they’re saying, even if you want them to buy it, then they’re likely not reading what you want them to read. So instead of being persuaded by the copywriter’s words, they may ignore them. This is why you’ll see people write blog posts and social media content that doesn’t engage readers the way a well-written email would.

On the other hand, copywriting focuses on crafting messages that compel visitors to take action. Businesses often task copywriters to write advertisements, eCommerce marketing campaign forms, and sometimes, even social media posts. Therefore, they need to be skilled in storytelling and know how to engage the reader with their words to make them want to buy your product or service.

It may seem like you can get away with hiring just one person who does both types of writing for your company – but it’s much more effective if you have someone who specializes in each kind of work.

A content specialist will give you a fighting chance in grabbing the audience’s attention effortlessly. 

A good website copywriter should know what types of content you want for your website and how to write this content in an engaging, competitive, and persuasive way. Whether your writing needs to be conversational or more factual, the copywriter should know how to make it compelling. They should also write obvious directions and instructions for any form on your website required for people to submit information about themselves.

Every company will need a copywriter to write website content and blog posts about your industry or products. 

You may also want to commission a copywriter to write an email campaign for your company and post it using AWeber or MailChimp. This is one way to establish a relationship with new customers who may eventually become loyal patrons. Copywriters can even write scripts for video content.

Video marketing is also extremely popular today. 

Take note, however: if you neglect your budget, you won’t get the quality of content you want. However, it’s possible to continue creating fresh online content without relying just on one individual or an unreliable freelancer who may or might not be able to provide high-quality material for your organization.

Do you need help with building content for the most promising business? Click here to request more information

Do Copywriters Build Websites?

No, copywriters are focused on writing content for the web. They know the best way to get your website’s visitors to act. Therefore, they will write content uniquely and engagingly that compels visitors to sign up, call you, or buy your product or service.

Copywriters may know ​​how their words will appear on the site and how the current standards of formatting work. However, keep in mind that WordPress development is not part of their work. 

Website builders are familiar with WordPress, Wix, Squarespace, Shopify, Drupal, and other popular platforms for creating websites and webpages.

Some copywriters may edit content for you, but it is not their specialty. . So if you have question marks, periods, or commas that need to be added or removed from a text document, you should hire an editor instead of a copywriter.

Editorial services are more closely related to copywriting. Editors focus on improving the quality of written content. They also ensure that the product is free of spelling errors and that the content follows modern language standards for the intended market. 

If you want to reach a predetermined audience with your content, you need to know what your audience wants to read and consume on the internet. There are thousands of magazines, newsletters, and printed catalogs available in your area. The best copywriting services will be able to sift through this content and use it in their copywriting projects so that the content is relevant and exciting to readers.

Copywriting, content writing, and WordPress design are different and separate activities. 

You might think that you can use a web designer to create your WordPress site and write your blog content. Unless the web designer has successfully worked as a copywriter or content writer before, chances are you won’t get good results. 

Why Hire SEO Copywriting Services from the Philippines?

A website copywriter from the Philippines is essential for any site because of the high-quality content they create. In addition, the Philippines has a thriving and dynamic economy. As a result, the BPO industry boomed in 2018 and continues to be a powerful cog of the PH economy.

BPO clients in the country include some of the biggest names in technology and business.

The Philippines can provide you with excellent copywriting services at a much lower cost than you could find a copywriter in other countries or countries without as much competition.

Blog copywriters from the Philippines are often flexible and can be used across different industry verticals. 

The Content Experts PH is one such content writing agency from the Philippines that can help you achieve your SEO copywriting and content SEO goals. Need more help with your content? Email us to request more information.  

Do Copywriters Need to Know HTML?

No, copywriters don’t need to know HTML. They need the ability to write well in English. The HTML or other coding skills will be taken care of by the web developer who will do the actual building of your site.

If you are planning to find a copywriter, it is essential to know what they do and how they can help you succeed. The most important thing you should take away from this article is that a copywriter can help build trust with your audience, provide relevant and engaging content, and ultimately increase your sales.

So that you know, a copywriter doesn’t need to know or be knowledgeable in HTML. They do not need to see the code used to build the site for you. Instead, copywriters should write well in English and expand their research to provide engaging content. However, being knowledgeable or familiar with HTML can be an advantage to a copywriter because it can help them understand how to make your site appealing to readers.

Now that you know what a copywriter does let’s discuss how your most important asset can help your business succeed.

You need a copywriter who can work with your WordPress designer so they can both produce great content that will keep your readers engaged and interested. If you have great content, visitors will want to come back and buy from you or hire them for services.

Without the right form of copywriting, it can be easy for a WordPress designer or WP developer to miss the mark.

Do Copywriters Need to Know SEO?

Yes! A website copywriter should know about SEO. You can even say that copywriters should be SEO experts on top of being content experts. If you want to capture new leads or generate more sales, a copywriter has to understand how search engines work. Copywriters are often the first to touch content on your site. If copywriters don’t know how search engines and search marketing work, you’re not going to get good results.

This is because a website copywriter will work with others on your team to create engaging, persuasive content that will generate traffic and make people want to buy whatever product or service you’re selling. The more exciting and compelling your content, the more readers you’ll get and the more sales you’ll make. Therefore, a website copywriter needs to know all about SEO methods.

They will also likely be the last person who feels content before it goes live. Both a copywriter and an SEO need to work together for the best results. A copywriter should know about keywords, meta tags, and title tags. They should also know how Google’s Panda algorithm can wreak havoc on your site if it is not written engagingly. Content appealing to readers will keep them coming back to see what you have posted on your site. This ultimately leads to increased sales.

Social media has been changing how we live our lives, just as it changes how we do business. A website content writer must know what social media is doing and how to use it to their advantage. You need a copywriter to be a part of this process for your business, alongside your social media management team.

The Philippines is one of the most popular destinations you can go to when looking for copywriting services or trying to find a copywriter. They have many qualified copywriters to choose from, but not all are as good as others.

Just make sure that you do a legitimacy check on the website, platform, or agency before hiring copywriters.

Make sure to ask for a list of previous work. To determine if the Filipino copywriter can handle your job, check out samples of their previous work. If they can’t provide new samples they’ve written recently, take this as a red flag that they aren’t as good at what they do or that they’re having trouble finding clients.

If you want to find a copywriter, they will likely charge between $5,000 and $20,000 depending on the length of time they need to take. Compared to other countries, these prices are relatively low but not the cheapest worldwide. Nevertheless, the Philippines has abundant good-quality content writers who can help you impact online and generate leads for your business.

How Do I Write SEO Friendly Content?

Business owners certainly need to know what SEO-friendly content is all about.

The primary purpose of SEO-friendly content is to attract search engines crawlers to your website and rank your content on a search engine result page.

There are many benefits to writing SEO-friendly content, but the most important is it allows your pages to generate high-quality traffic. You want to promote your website and build links from many places to get traffic by using a search engine. If people find your page for keywords related to what they’re looking for, this means there’s a high chance of them getting information about your service or product.

SEO-friendly content also helps you get better rankings on the search engine results page (SERPs). With good content and quality links pointing out to your site, you can rank higher than other sites that have poor content or no links pointing out to them. 

This means that people will find your content quicker and give you more traffic. Therefore, it can be beneficial for an SEO to build this type of content because it’s easier to rank for better keywords and generate quality links.

The organic traffic on SERPs that are far from the first page is pretty much dead. This type of traffic is known as “dead” because getting a keyword on the first page for a search engine result is complicated. It probably took years to get onto the first page, but now it takes months or even weeks to get on top. This makes it hard to rank in SERPs and drive organic traffic with keywords that aren’t super competitive. Here are some of the tips to know if the content is SEO-Friendly:

Plan Before Writing Your Content

Have a plan and a strategy before writing the content for your website. Even if you just want to write a blog post, you still need an outline. A plan is crucial because it helps you organize your thoughts and structure your content. It also can help you know what keywords to use and how to use them effectively in your writing.

Write Unique Content

Make sure to write unique content for your website’s pages. Don’t just copy and paste from other websites because it doesn’t mean that your pages will rank better on SERPs. Good SEO results come from original content, period. 

Create Valuable And Engaging Content

Your content needs to be useful and engaging so readers can read it. It should solve problems, explain concepts, answer questions, or give helpful advice on a topic of interest to your audience.

Use Keywords Effectively

When writing any content for the web, make sure that you’re using keywords effectively in your writing. You don’t have to spam the keywords in your article for it to be considered SEO-friendly content, but it is essential not to forget about them either.

Add Value to Your Content

Your content needs to be considered valuable or interesting. If you read your article and can’t think of anything else to say, you’re not adding value to the reader. Think about what your readers may want from you and answer their questions or give them something of value.

Optimize for Everyone

When creating SEO Friendly Content, make sure that it is optimized for all audiences, including people with different levels of technical knowledge. People with low technical understanding may need more help from your content than people that know their way around a computer very well. Make sure everyone will find your content enjoyable and helpful to read, no matter what kind of technical background they have.

Avoid Overusing Keywords

When writing any piece of content, it is essential not to use too many keywords. You want your article to reach more readers than just the people that search for the word you are using in your title. If you overuse a keyword in your writing, it will send the message to search engines that you are using an old and disused method to get your content to rank higher in SERPs. 

Key Takeaways

SEO-friendly content is essential to help you improve your SEO results. It will help you gain competitive advantages over other websites that aren’t using SEO-friendly content because it will get you more traffic from search engines and help you rank better.

Going through the points mentioned above would help create good content for your website. If you have any doubts about your content, ask someone who can check it for you or hire an expert who can give you professional advice on improving your content.

The primary purpose of SEO-friendly content is to attract search engines crawlers to your website and rank your content on a search engine result page. There are many benefits to writing SEO-friendly content, but the most important is it allows your pages to generate high-quality traffic.

You want to promote your website and build links from many different places to get traffic by using a search engine which means you need a copywriter. If people find your page for keywords related to what they’re looking for, this means there’s a high chance of them getting information about your service or product.

SEO-friendly content also helps you get better rankings on the search engine results page (SERPs). With good content and quality links pointing out to your site, you can rank higher than other sites that have poor content or no links pointing out to them.

This means that people will find your content quicker and give you more traffic. It can be beneficial for an SEO to build this type of content because it’s easier to rank for better keywords and generate quality links. We all know that every digital marketing business will need a copywriter!

An inaccurately written content may even compromise the integrity of your site and affect its performance. Or worse, get penalized for overstuffing. So, it’s not all about keywords. It’s about writing that makes sense.



Hiring a good website copywriter is the backbone of any successful digital marketing business. A good copywriter will help you achieve your content SEO goals and make possible short-term and long-term objectives. Contact The Content Experts PH today and start achieving those content goals like never before.

Published by The Content Experts PH

The Content Experts PH is a Philippine-based content marketing team specializing in generating organic traffic by cutting through the clutter. Contact our team: sales@contentexpertsph.com.

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