Writing an article or a blog that is both SEO and user-friendly takes skill. It can be time-consuming and challenging. You must be strategic in your topic selection and writing to keep your reader engaged. Because it’s not the same as creating an article, you’ll need to pay close attention to the details and adhere to SEO requirements.
A well-optimized blog post with high-quality content has a higher possibility of ranking well in search, but a well-optimized blog post with low-quality content has a limited chance.
To simplify, you must develop your writing skills to rank the search engine. Begin by writing SEO-friendly blog material using these recommendations.
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Consider What You Want to Say
Before you start writing or tapping on your keyboard, try to create an outline of the ideas you’d like to include on your blog. Creating an overview could save you time when you start writing your article, which can also help you organize your thoughts.
Take some time to think and consider the following questions:
- What specific topics would you like to talk about in your blog post?
- What would you like the blog post to achieve?
- What will your readers benefit from reading the blog post?
Make Your Blog Post’s Structure
After jotting down your ideas, the next thing to do is create your blog post’s structure. By structure, I mean defining the various sections of the post.
It is possible to make writing a blog post easier by dividing it into sections. Rather than creating more extended parts, writing shorter paragraphs to cover a specific aspect of the topic is faster and more economical.
Like writing an essay, a blog post should have three parts: an introduction, the main body, and a conclusion.
The primary section can then be broken down into several sections.
Create Your Blog’s Title And URL
Creating a good and exciting title is essential for SEO and user-friendliness objectives. Some authors prefer to finish this stage, then design the blog structure, while others prefer to develop the title after you’ve figured out the blog post. Take the path that is most efficient for you.
Whatever you want to call it, a good title should have the following qualities:
- It should have a character restriction of 55-60 characters to be displayed in the SERPS without breaking.
- It should include the keyword you want to target (but without keyword-stuffing).
- It should accurately describe the content contained in the blog article.
- When presented on search engine results pages, it should be engaging enough to entice users to click.
You may include additional information to clarify what to expect from the material to search engines and people. For example, instead of merely using your keyword in the title, you may use words like ‘How to’ or ‘A step by step method’ to make the tag more engaging and clickable.
Make Proper Use of Headers
Your blog article’s titles will help organize the entire page, so use them wisely. They are essential not only for readability but also for search engine optimization.
They assist Google in understanding the main aspects of the blog post and may improve your ranking.
Subheadings define the structure of your blog material, making it easier for users to navigate. Make sure your keywords appear in some, but not all, of the subheadings, or the text will appear weird.
Shorten Your Paragraphs
Everyone uses paragraphs, yet not everyone makes good use of them. Before pressing the publish button, avoid starting each new sentence on a new line and using lengthy paragraphs on a single page. Because most of your readers will be on mobile devices, making your content easy to read is crucial.
We recommend using small paragraphs of 2-3 sentences and diverse style options like bold and italic to make the information less boring.
Add Links Only When They Are Relevant
When writing a new blog article, include internal links only when relevant. For example, using a previously published blog post to link to your new blog post is acceptable.
Here’s an example:
Internal linking is a simple SEO tactic that can be pretty powerful and has several advantages:
- It can aid in discovering new pages on your website by search engines.
- It gives search engines a significant signal about the topic of a page.
- It’s a fantastic approach to providing users the choice of clicking a link to learn more about a subject.
- It’s one of the methods for lowering bounce rates and keeping visitors on your site for more extended periods.
Never be afraid to use keywords when anchoring text; it’s not penalized.
Use Keywords Sparingly
Using your goal keywords in your blog entries will not get you in trouble. We strongly advise it. Keyword stuffing, on the other hand, is not recommended. In other words, don’t stuff keywords into your text for its sake. Instead, make it natural to read.
If you’re having problems avoiding keyword stuffing or need some guidance, try using the Google keyword tool to look for your primary keyword. Google keyword tool can give you a list of keywords linked to your primary keyword. Then, make sure to incorporate those keywords into your blog content.
Make Your Blog Post as Long As Possible
Google has never endorsed a length for blogs. However, this doesn’t mean we don’t have data about online content that tends to succeed the most. Yes, the longer the content, the better the results. This has been the case for many years.
Longer blog posts seemed to perform better in search, but that does not indicate that shorter blog posts will not rank high. Keep in mind that if your post is excessively long and difficult to read, it may turn off users. However, longer content is necessary if you are covering a topic in an in-depth manner. Comprehensive content is naturally longer and contains more elements and parts. And there is nothing wrong with providing users with the information they need to solve their problems.
The quality of the content is more important than the quantity. Therefore, only attempt to compose an extensive blog article if you are confident in your writing abilities.
Compared to a short and uninteresting blog post, promoting an in-depth blog article that covers both sides of a topic, has good graphics, contains references to studies, and gives helpful information is far more likely to get links.
The best way to determine how lengthy your blog article should be is to go to Google, type in your goal keywords, and look at the results. Aim to publish something superior to the previously published blog posts. Expect to wait a while for results because Google ranking takes time.
Make Your Meta Description More Effective
The description tag provides a brief explanation of the blog article under 200 characters long. Because Google may choose to display your meta description in the results, optimizing the length of your meta description is critical. The description should be valuable and compelling to convince readers to click your link and visit your blog.
Ask For Others’ Opinions Before Publishing
Having someone else read your blog article before publishing it is crucial. Inquire about their understanding of the blog post’s core premise, and invite them to remedy any typos or grammatical flaws.
Creating an influential SEO-friendly blog takes a lot of skill and time. In addition, it’s not easy to rank up the search engine knowing that you compete with hundreds, maybe thousands, even millions of other articles. This article may help you achieve your goal of ranking up the search engine, but you may also want to leave all the hard work to us!