It is no doubt that video marketing has been one of the trends in promoting businesses on social media platforms. Sites like YouTube, Tiktok, and Instagram are the most popular channels in promoting businesses using photos, especially videos.
It is impressive how the abovementioned sites’ algorithms can help your business boom in a blink.
People have been exposed to social media more than pre-pandemic with the world’s situation. According to statistics, people have been watching videos more; hence, businesses use the opportunity to promote their brand or product through video marketing.
In a survey done by Wyzowl, video is considered a significant aspect of 92% of marketers’ marketing strategies. Furthermore, according to 81% of marketers, video directly and positively impacts sales in the same study.
Spending some time on TikTok or other social media platforms, you will be able to see the positive effects of video marketing for small businesses. People love aesthetic videos. Posting a video while packaging your product can give you more clients than posting your products on different platforms. Just imagine the effect it’ll have on your business.
TikTok has been very effective; hence other platforms have improved their sites to catch up. For example, YouTube has YouTube Shorts; Facebook has Facebook Reels (a newly added feature formerly only available on Instagram). That only means more platforms to post your videos and start video marketing!
Video marketing could also help you reach and communicate with your clients more. For example, social networking sites like TikTok added a feature wherein you can reply to a comment with another video; more videos, more clout, more clients!
On the other hand, while it is very effective, it could take too much of your time. That’s why The Content Experts PH is here for you!
Powerful Video Marketing Statistics for Small Businesses In 2022
If video marketing for small businesses is the way of the future, then it is here. So if you’re still wondering whether it’s worth investing in video marketing for your company, you’ve come to the correct place. Do you have sufficient resources to produce videos? Is your target audience sufficiently interested in videos? Will it be worth the effort in the end? In a word, yeah.
According to Business Insider, in 2020, the number of individuals watching digital videos in the United States will have risen to 244.4 million, considerably exceeding experts’ predictions.
Although researchers claim that the youngest and oldest age groups are driving this rise, the latest data shows that young adults still make up the majority of digital video users. More than nine out of 10 US consumers aged 12 to 44 watch digital content.
A closer study reveals that 97.8% of US internet users aged 18 to 24 consider themselves digital video viewers. However, users aged 12 to 17 are the most likely to view videos online, with 96.2 percent.
Several industry influencers have developed various video content to accommodate this demand with the growing need for video. Video material is preferred for more reasons than just enjoyment. Brands can benefit from video. According to a study by HubSpot, 54% of consumers want to see more video content from a brand or company they like.
According to the most recent video marketing data, 86% of marketing professionals utilize video as a marketing technique. These marketing professionals believe that video content can help them build their brand. 78% claim that videos have directly aided in increasing sales, while 86% claim that videos have increased traffic to their website.
Based on a social video trend report in 2018, 73% of consumers say that a brand’s social media presence has influenced their purchasing choice. This number alone demonstrates how videos are becoming increasingly popular over time.
According to Animoto’s report in 2018, 88 percent of video marketers are happy with the return on their social media video marketing efforts. In addition, according to the same information, 80 percent of marketers are pleased with the return on investment of video commercials they have shared on social media.
Video marketers, according to Optinmonster, earn 66 percent more quality traffic per year. In addition, video marketers achieve a 54 percent increase in brand recognition, according to Optinmonster. Furthermore, 93% of marketers claim to have gained a new consumer due to a social media video. This improved lead quality can be attributed to the video’s educational value.
We’ve proved that video is a highly efficient marketing medium and that consumers enjoy watching brand videos on social media. So the next question would be, where are marketers focusing their video marketing efforts?
According to the most recent video marketing statistics, YouTube is the most popular social media channel for marketers to broadcast videos. According to Wyzowl, early nine out of ten (89%) marketers expect to use YouTube for video marketing.
Videos keep consumers engaged, but they also play a significant role in their judgment process. According to a Wyzowl poll, nearly eight out of ten customers have purchased a piece of software or program after watching the brand’s video.
According to the same report, the impact of video marketing can be observed throughout the buyer’s journey: 96% of the customers say they use videos to learn more about a product or service.
If the benefits of video marketing haven’t yet persuaded you, consider the increasing amount of time individuals spend watching videos online. In a study done by Limelight, in 2019, consumers watched online videos for an average of six hours and 48 minutes each week, rising 59 percent from just three years prior in 2016.
It should be no surprise that video’s market share in web traffic is projected to grow, given its growing popularity. As a result, video content and downloads are expected to account for 82 percent of global internet traffic by 2022. This represents an 88 percent gain in traffic share from 72.3 percent in 2017.
Using Video for Bettering Content Marketing
Video content reigns supreme in an age of YouTube, Livestreams, Instagram Stories, webinars, and beyond. It’s also evident that many content marketers recognize the multiple compelling benefits of including video content into their digital marketing plan year after year.
When done correctly, video content marketing can provide you a tremendous advantage over your competitors by advertising a product or service, increasing consumer interaction, or growing their social media reach.
With so much material to choose from, yours must be optimized to its full potential, striking the ideal mix to reach clients and capture their attention. Video marketing can help a company increase sales, conversions, and brand awareness.
A lousy video marketing plan, on the other hand, can be fatal for a company. It can cause customers to perceive your brand as untrustworthy or, worse, a nuisance, prompting them to seek out the competition.
- People enjoy watching videos, plain and easy.
- They’re easy to find, entertaining, and frequently educational.
Consider the enormous audience eager to learn more about your products and services, which is the first benefit on our list of video marketing advantages.
Marketers who do not use video content marketing risk missing out on a large audience and may be losing money.
Indeed, the digital world is continuously changing, and if you’re not on top of things at all times, it’s easy to slip behind and wind up on the losing end. An essential aspect of promoting and aligning content with users is to use video content in a digital marketing strategy.
It is unsurprising, especially since visual material is one of the most popular ways for consumers to search. After all, humans are visual creatures, and website owners want to attract more visitors to their sites.
Video marketing for SEO is a fantastic method for helping your website outrank its online competitors. Video-rich websites are 53 times more likely to appear on Google’s first page of search results. Though relevant image or text content can help you improve your search rankings, various types of website videos provide you an extra edge for making your company stand out online.
As a result, you’ll need to improve your Search Engine Optimization (SEO) skills. SEO is a strategy that all website owners must employ to increase traffic to their sites. This is essential if the goal is to appear higher on search engine results pages (SERPs). The better your site’s SEO, the higher it will appear in Google’s search results.
As a result, your site will receive more clicks because consumers are less likely to proceed beyond page one of a Google search result. So, if you want to stay ahead in SEO, you need to understand the elements that search engine algorithms employ to rank pages.
To do so, you’ll need to generate and promote high-quality content while also focusing on increasing the visibility of your website. To stay relevant, you must have a robust content marketing strategy.
In terms of popularity, video content is undoubtedly gaining traction. As an online business owner, you must continually stay current on the newest trends and user intent. These will be critical to staying one step ahead of your competitors and reaching your goals
Optimizing and strategizing your video content can significantly improve your SEO. In addition, video marketing for SEO is a fantastic approach to help your website outrank its online rivals. Finally, you must consistently provide high-quality content that increases traffic to your websites and channels.
With how much technology has improved and how marketing trends have changed over time, there is no doubt that video marketing has become one of those you wouldn’t want to miss. Video’s rise as a marketing tool appears to be unstoppable.
In 2021, nearly nine out of ten individuals said they want to watch more videos from brands, making video a powerful lead generation and brand recognition strategy.
Video demand (and utilization) has increased as individuals spend more time at home — working remotely.
The video’s ten-year parabolic growth appears to be on course to continue into the following decade. These figures show that a particular media is nearly universally popular among marketers and viewers. Moreover, it aids in the achievement of several critical objectives.
Video marketing is still evolving. So that you can keep up, it’s time to start using video. The relevance of video marketing for your brand, both now and in the future, has been demonstrated by video marketing statistics.
If you’re planning to invest in video marketing, you’ll be relieved to learn that you don’t need a large budget or outside resources to get started. Smaller businesses aren’t at a disadvantage when it comes to video creation.
Do you need video marketing for small businesses? The Content Experts PH can produce various video formats for all occasions and marketing purposes. Email us today for a quote!