social-media – Digital Marketing Services and Content Outsourcing Philippines

6 Types of Content That Harm Your Business (And What to Do Instead)

Content marketing is a powerful tool for brand awareness, customer engagement, and lead generation. However, not all content is beneficial. Some types of content can harm your business by wasting resources, diluting your brand message, or disengaging your audience. To ensure your content strategy remains effective, here are six types of content that do moreContinue reading “6 Types of Content That Harm Your Business (And What to Do Instead)”

How to Create a Content Program That Works Across the Marketing Funnel

Creating a new content program for any business can be confusing. After all, isn’t the point just to publish content? Not exactly. While publishing content is a crucial aspect, running and managing the results of a content program requires many moving parts. A successful content program aligns with the marketing funnel, involves proper analytics, andContinue reading “How to Create a Content Program That Works Across the Marketing Funnel”